Why NOW??

I dont know y is evryone hellbent over thinking asad the great will apologize for his behavior now? He has not been very sorry for all his wrong actions till now...not after he almost got her into forced nikah with akram...not after she was buried alive ...wat makes everyone think he will say sorry now? Wat is such a change now...this man can never say sorry ...he can just make a guilty face ..look sorry for his actions..but can never utter the word 'sorry'...everything jsut goes back to normal...nor does zoya has any effect of his wrongdoings...she always just ends up forgiving him after she knows he should apologize...