GEC Watch: Star Plus continues to lead; Life OK falls to 87 GRPs
Life OK, at No. 6, has seen a decline from 100 GRPs to 87 GRPs. Its channel share, too, has dipped from 7.8 per cent to 6.7 per cent.
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According to TAM (C&S 4+, HSM), Star Plus continues to maintain its top position in the Hindi GEC (general entertainment channel) space with 293 GRPs and 22.5 per cent relative market share for the week ended January 21. During the previous week (Week 2), the channel had garnered 287 GRPs and 22.3 per cent relative market share.
Sony continues to occupy the No. 2 slot. While its GRPs have moved up from 226 points to 237 points during Week 3, its channel share, too, has climbed up from 17.5 per cent to 18.2 per cent.
Colors, at No.3, has garnered 200 points for the week, down from the 208 points that it had earned in the previous week. Its relative share, too, has dipped from 16.1 per cent, to 15.4 per cent.
Zee TV, which continues to be at No. 4, has climbed up from 180 GRPs to 185 GRPs, while its relative share has increased from 14 per cent to 14.2 per cent.
The rest of the rankings remain more or less the same. SAB TV is at No. 5, with a share of 10 per cent (10.1 per cent in the previous week), while its GRPs have moved up from 130 to 131.
Life OK, at No. 6, has seen a decline from 100 GRPs to 87 GRPs. Its channel share, too, has dipped from 7.8 per cent to 6.7 per cent garnered in the previous week.
Imagine TV is at No. 7 with a share of 5 per cent, as compared to 4.5 per cent registered in the previous week; it has garnered 65 GRPs as opposed to 58 in Week 3.
Sahara One is at No. 8, with a 3.2 per cent channel share, as compared to 3 per cent in the previous week. Its GRP stands at 42, up from the 38 GRPs that it had garnered in the previous week.
STAR Utsav is at No. 9 with 39 GRPs, as compared to 37 GRPs in Week 2, while its share has risen from 2.8 per cent to 3 per cent this week.
DD1, with 1.1 per cent share and 15 GRPs, is at No. 10. Zee Smile follows next with 7 GRPs, and 0.5 per cent channel share.
Diya Aur Baati Hum (Star Plus) leads the Top 10 list, clocking a TVR of 5.88, followed by Saathiya Saath Nibhana and Iss Pyaar Ko Kya Naam Doon, with TVRs of 5.69 and 4.9, respectively.
The fourth most-watched programme is CID, with 4.85 TVR. Yeh Rishta Kya Kehlata Hai (4.8 TVR) and Crime Patrol (4.53 TVR) follow next. Balika Vadhu stands at seventh position with a TVR of 4.23. Ek Hazaron Mein Meri Behna Hai, Bade Achhe Lagte Hain and Pratigya are also a part of the Top 10 list.
Book Talk
Anupamaa
