Bollywood actor of the moment Katrina Kaif has just been announced as the new face of L'Oral Paris, and she tells Vogue how "honoured" she is to have Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto for company.
"The stunning women that represent the brand across the globe are strong motivators," Kaif says. "It is an incredible privilege to be joining this league of ladies...I'm looking forward to working with the L'Oral Paris team in India and creating some new global beauty trends."
Brand reps say they picked Katrina for her beauty and her professionalism, a combination they feel is powerfully inspiring.
"Katrina exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to the top through sheer hard work and is an inspiration to all," says Satyaki Ghosh, director, consumer products division, L'Oral India.
Readers of Vogue's popular Best Dressed section can look forward to scrutinizing Kaif at the Cannes film festival this year, always a highlight of the global red carpet calendar. And though she likes to play it safe on the red carpet, the glamorous Riviera town and a major international beauty brand might bring about a stunning style transformation to the 30-year-old British Indian film
actress and former model.
Katrina Kaif is the new face of L'Oral Paris
The "Dhoom:3" star says it's an "incredible privilege to join this league of ladies" and feels honoured.
After Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto, actress Katrina Kaif is the fourth Indian to join the list of spokespersons of global beauty brand L'Oral Paris.
The "Dhoom:3" star says it's an "incredible privilege to join this league of ladies" and feels honoured.
"It's been a brand that I have always admired for its glamour and powerful message of 'Because you're worth it'. The stunning women that represent the brand across the globe are strong motivators," Katrina said in a statement.
Global ambassador for L'Oral Paris Aishwarya Rai Bachchan, who has been a part of the brand for 12 years, said: "I would like to extend a warm welcome to Katrina to the L'Oral Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best."
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