Can Dhoom 3 Succeed Where Others Failed?

Thursday 19th December 2013 10.30 IST

Boxofficeindia.Com Trade Network

The biggest film of the year Dhoom 3 will release tomorrow and some records are sure to be smashed. If the daily or weekend does not come then it may get the week one, if the week one is not there then there will be some circuit records.

But the key record for every event film is the second week record. The opening records come and go but the second week record has been standing for four years. We mention this time and time again before every event film but none of them have ever got close be it Ek Tha Tiger, Dabangg 2, Chennai Express or Krrish 3.

In fact it is Yeh Jawaani Hai Deewani which has got closest and that film was not the event film along the likes of Ek Tha Tiger, Chennai Express etc.

The second and third week figures are the difference between a great film and a good film. Dhoom 3 has the extra advantage of a holiday period in week two which gives it a shot if the content is there. This record will fall at sometime but the quicker it goes the better as the more time taken to beat it the less importance it holds. The importance becomes less when films start hitting 200 in week one and then go 55-60 in week two.