From what I know, is that there is not a huge audience for this show because some people already know the story, so they don't want to invest in a show which is predictable and they know the outcome...plus the original story was a tragedy, not hunky dory at all. When you watch TV, why would you like you watch something that is a constant tragedy in the lead hero's life? It's depressing.
So garner wider audience, they need to first of all start promoting this show by showing more promos. Also, bring in twists and turns. SLB made a huge mistake by saying he is making the show based on the book. It certainly is not close to the book, so might as well depart from the original story line and make it interesting so that even people who have read the book are interested in knowing what happens in this version.
I read somewhere that SLB is at loggerheads with teh channel hence Star Plus is not doing much to promote this show. SLB first of all needs to mend that, because he alone can't do anything to bring up the TRP's. Promos need to be shot, SBB/SBS segments need to be dnoe more frequently, keeping an air of mystery of the coming tracks, more interviews with such a talented star cast should be done. They have to keep this show in the news to garner attention.
Instead, there are barely any interesting promos shot, the leads are not put in the limelight often, SBB and SBS segments are rare and even at events, SP does not promote this show or the lead jodi.
As stupid as it may be for a show to succeed, today's formula is not only a twist and turn story, but also a great lead jodi. Shows like these are mainly watched by women, and younger women really watch the show for good looking leads and super romantic jodi. SC has both, but the actors are not promoted in that way. So many people watch Qubool hai because they love KSG, story gayi bhaad mein. Or for same reason Pavitra Rishta, because of Rithvik. People go gaga over SBB segments of Rithvik and Asha ( lead couple) and KSG and Surbhi and this is how due to their offscreen chemistry it translates on to the show and more fans that way. It is just reality of how this works right now.
BUT sadly Jennifer and Gautam get barely any segments, plus no promotions, no events together as a jodi. They did not even perforum at the awards. How is someone to take interest in a love story, where the leads are barely together? Older women will watch SC for a good story line, which is also going at such a slow pace right now. They need to amp it big time on all tehse counts and then TRP's will shoot up itself.
MY pov