Does LINK_UP rumor help a film or the stars?

i m really sick of all the fake linkps and stories..do u think it helps a film or the stars 2 b in news?

it has became a trend these days !
so yes its helping them to be in news !

If they're a link up rumor before the release of a film then i think it helps. But in ARK-Shraddha's case the rumor started much after the film was released so i don't think that'll help.🤔

Originally posted by: eeyoretel

It only helps the producers to rake in moolah in advance from other studios/ distributors & TV rights. Movie might flop, but the producers won't lose a penny.

Originally posted by: DHIN_CHAK

mind...elaborating...😃

Suppose you are a big director/producer (Last movie was a huge success), Or your movie stars a Salman , an SRK, or an Aamir -- yeah a 100 crore star -- distributors or other big production houses will buy your current venture when you are shooting for the movie. Suppose the budget of your movie is Rs. 40 crore, you've already spent 10 crore on the project... some distributor/big production house might give you a proposal like -- I'll give you 20 core as profit, 10 crore that you've already spent... now the film is mine, I'll spend my money on the rest.

That's the new trend in BW since 2009/2010: distributors/PHs buy the movies in advance if the movie seems promising to them, or people seem interested on the movie.

Now... If your last movie was not an ATBB, your current one doesn't have a 100 crore star either... you still have a chance to sell your movie in advance. If there is enough buzz around your movie, some distributor/PH might buy your movie in advance. So what would you do? You'll circulate fake news through your PR to create the buzz... Like she is the heroine/she's not the heroine/heroine is yet to be decided, the leads of the movie are having an affair, two lead heroines can't stand each other, etc. etc.

These are some common ploys to fish a bali ka bakra, the distributor/big PH.

The same ploys are played for the movies with 100 crore stars as well... The motive for doing so is the maker wants more money as profit... Rs. 20 crore don't seem enough for the maker.

any publicity is good publicity for a producer of that movie😆

Definitely Yes and i think most of these crap linkups generated before 6 month of movie were themselves planted by actors , PR , producer. This is best marketing gimmick to Generate CURIOSITY of viewers which translate to INTEREST , which translate to spending a good amount of money for buying ticket, the movie may be crap, Here biggest beneficiary are both actors who create a aura around themselves, daily in news , having star brand recall among viewers and producer goes to laugh to their bank. The bad part is these actors treated viewer as naive with their constant bombardment of news on relationship, one night stand with crappy news and after every movie there is a new link up . The biggest crap is Ran - Kat news and after that Ran- Dip news before movie release. They are just selling their personal life in the market .

Originally posted by: .Quirky.Feline.

I don't know - Perhaps. A break up surely gives a rise to my curiosity. Link up's, not so much.