The Brand RK: The rise of Ranbir Kapoor
What is interesting to see is how Ranbir is becoming a hero with a huge mass appeal.
Trade analyst Taran Adarsh says, "We had expected a humongous opening for Yeh Jawani Hai Deewani but this response is beyond all expectations. The film is expected to cross Rs60 crore in first three days. It is fantastic that the film has ranked No.9 on the USA box office charts. While 3 Idiots was No.12, MNIK was at No.13. However, with one hit it is too early to say Ranbir's beaten the Khans but yes he's working his way towards it." For Taran, the reason behind the film's runaway success is Ranbir Kapoor all the way. "The RK brand is just getting bigger and better with every release! He's the flavour of the season." Taran says the film will surely cross the Rs100 crore mark.
Trade analyst Vajir Singh feels it's too early to announce Ranbir Kapoor as the biggest star overseas. "At least two more of his films should come before we can say he's the number one overseas star. Shah Rukh Khan is still the undisputed star in the overseas market. When he was starting out as a hero he saw almost everyone doing the same thing – go the Shah Rukh way so Ranbir chose to be different. He was so smart. Today audiences know he's good-looking actor but he also likes to experiment with films like Rockstar. Now that he has proved to be commercially successful in offbeat cinema, he has returned to commercial films. His sensibilities have been accepted."
The film will have a long run at the BO. Yamla Pagla Deewana 2 which releases next week will do well at the single screens but at multiplexes, YJHD will score. What is interesting to see is how Ranbir is becoming a hero with a huge mass appeal. He has started entering the Khans' traditional territories like Mysore and Nizam. He has become equally big.
Ranbir Kapoor-starrer Yeh Jawaani Hai Deewani has not only emerged as the biggest opener of the year and his biggest film, but it has also made history of sorts by emerging on the top 10 on the US box office! The first Indian film to do so.
Rishi continues, "I feel good for Ranbir but it's a victory for the whole team. Apurva Mehta (Dharma CEO) was telling me that no Hindi film that has come during the summer holidays has done so well. I have seen my son coming in late at nights and getting up early mornings to promote the film and flying all over and it has paid off." Taran Adarsh, film analyst, feels his versatality works for Ranbir. "He's a brilliant actor and his films have been so diverse in their genres — from romcoms to offbeat and hardcore masala. Initially it was his looks. One can't take off their eyes from him in YJHD — he is so talented!
Music matters
Apart from the time that RK kept aside for promotions, the music of the film has been a huge contributing factor in the success of the film. Trade analyst Komal Nahata says, "I attribute the film's success to his superstardom and the hit songs, apart from the and Dharma brand."
The KJo effect
You cannot take away the fact that the NRI audiences have always been a huge fan of Karan Johar's kind of cinema. All his films have been lapped up by the desi living abroad. Taran adds, "Besides that Pritam's music, Karan Johar's brand is the reason for the film's success." Vajir Singh agrees, "It's Ranbir of course, then the Ranbir-Deepika pairing, Ayaan's direction, the Dharma brand that tied in all beautifully."
The last word
Rishi concludes, "Girls standing outside our house say that their parents have told them he reminds them of Dilwale Dulhaniya Le Jayenge."
https://www.dnaindia.com/entertainment/1843290/report-ranbir-kapoor-overseas-ka-naya-king
https://www.dnaindia.com/entertainment/1843287/report-the-brand-rk-the-rise-of-ranbir-kapoor
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