To add to it...The USP of AnSH was always Anandi's past and the way Shiv dealt with that.That was the lifeline of AnSh that made them special even sans any romance too. Really AnSh never had any passionate scene till date.Even the simplest of couples on TV had been more sensuous than them.But still they had a feel and beauty of their own that was a blend of mind blowing writing and hard hitting performances.And these days both are sub or below standard. So the USP was never the lovey-dovey scenes but the depth and the intensity of characters and the top notch performances ...which is invisible these days.
I think probably the team was too busy in marketing strategies and promotion that they forgot abt the quality of the show...!!