The race to grab eyeballs has never been so fierce before. Earlier, audiences had Zee, Star Plus and Sony (all falling under general entertainment channels GEC1) to choose from. But in the last two years, three more channels, namely Star One, SAB (after the takeover by Sony) and Sahara One have come up in the GEC 2 category and are vying for attention. To beat competition, these channels have come up with innovative ideas to gain the much sought after TVRs.Nach Baliye and Laughter Challenge on Star One and Poore 32 Chahiye with five new rib-tickling comedies for each of t