Some of our friends feel that why Arjun and Purvi should fell in love when Arjun's alliance is fixed with Ovi. There are some reasons:
1) Arjun does not love Ovi, Ovi is obsessed with him. Arjun always says that "jaldbazi mein liye gaye faisle hamesha galat hote hai" (When you take any decision in hurry, it is always wrong), He decided to get married with Ovi in a minute by seeing Ovi's immature act. If he is in love with Ovi, he is doing wrong by coming close to Purvi, but he is not in love with Ovi.
2) I have seen a couple of times Arjun looking and talking to his Mom's photograph (admiring her); he says Dad says that you were perfect, and you always help dad in his professional and personal issues. Arjun has seen same qualities in Purvi. Purvi is talented and excellent in profession and very caring and loving towards every one, and especially to the family. Purvi is the one who has changed him in personal life and helping him in his professional life. He gets lost without Purvi in the office.
3) Purvi has same passion in profession as Arjun. Ovi also has passion but in her modeling profession, and probably won't be able to help Arjun in his profession. So far Arjun never look interested in her modeling profession. They never talk about her shows.
4) Now if Arjun get married to Ovi, he will not be able to keep her happy because of his feeling for Purvi. What is the point of compromised relationship where no one is happy?
5) Arjun has to realize his feeling as soon as possible and if he is truly in love with Purvi, he has to let Ovi know as soon as possible. Ekta is making him wait so long to realize his feeling for Purvi. He is a typical confuse man, when he saw Purvi with Vinay, he called Ovi which was not right.
We saw nice elevator scene, but I hope that now we don't have to wait for almost a week to see another beautiful scene like for last couple of months.