| Preity Zinta in Kabhi Alvida Na Kehna |
Not on TV, please
Kunal M Shah
Here's a new strategy. Karan Johar has planned to release the music of his forthcoming release Kabhi Alvida Na Kehna, without airing the musical promos on television. Karan released the music in London on Sunday, he will have one more official launch at the International Indian Film Academy Awards on June 16.
When contacted Karan says, "We wanted to release the music in this fashion because there already is a hype surrounding the film. We wanted the audience to stumble upon the songs instead of experiencing it through musical promos on television."
"I will air the music promos a week after its release, on June 23," says Karan.
So, what's the music of KANK all about? "Our music is about soul and energy," he replies.
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