|
![]() |
|
|
![]() |
|
Yeh Rishta Kya Kehlata Hai - 14th Aug 2025 EDT
JEET GAYI AB 14.8
How do so many women fall for Trash?
Mrunal Thakur says she is better than Bipasha
War 2 opens below the mark.. first day business 30 crore
I hope Ahaan practices what he says!!
100cr openers - looks pretty good
Yeh Rishta Kya Kehlata Hai - 15th Aug 2025 EDT
Swarna Goenka-Tribute to immortal vampire!
Anupamaa 14 Aug 2025 Written Update & Daily Discussions Thread
Ahaan and Aneet spotted (watching saiyaaa last show together)
Abir Gulaal is releasing- do you think it will work?
Shilpa Shetty, Husband Raj Kundra Booked In Rs 60 Crore Cheating Case
Gaurav Khanna to participate in BB19
KSBKBT-2 Weekly TRPs
16 years of Kaminey
Kartik Basu's film will now release on Christmas 2025
Off Air News
Sony's 'Fame Gurukul' ready to roll |
Indiantelevision.com Team |
(23 June 2005 10:00 pm) |
MUMBAI: The contenders are down to 14 and Sony Entertainment TV India's D Day is 27 June. Which is when the channel will unleash its reality soap offering Fame Gurukul, what it has termed an emotional, entertaining and dramatic roller coaster ride. Positioning itself as the next level of reality drama after Indian Idol, the show is slotted as a strip show across Monday to Friday. Mondays to Thursday the show will air from 8:30 – 9 pm, while Fridays it will showcase an hour and a half special from 8 – 9:30 pm. |
The theme is essentially the search of the 'Fame Jodi', which will be a total of a 15-week search on-air. Fourteen contestants will be put to test, allowing the viewers a peepshow into the trials and tribulations of the contestants singing careers that will made or marred on the show. |
< = =text/> < = src="https://www.india-forums.com/phpadsnew/adjs.php?n=818275433&what=zone:10&exclude=," =text/> |
The launch week (27 June – 1 July) will essentially revolve around the introduction of Fame Gurukul to the viewers, the jury, the faculty and presenters as well as showcasing the auditions and the ground excitement to the introduction of the final 14 talented singers. Every Friday will see a performance by all the dwindling finalists' post which four contestants will be put on probation by the jury and one will rescued by the faculty. Auditions for the same took place across four cities – Mumbai, Delhi, Kolkatta and Indore. The show is spiced with a lot of play of politics, music and emotions, hence allowing scope for drama. Says SET India creative director Anupama Mandloi, "We are hoping that these 14 contestants will find a home in the hearts of our viewers." Voting lines will be open from every Friday to Wednesday. Additionally, the show also has a wild card round where any contestant could come back in action to bring in the anxiety factor. The aim for Sony is essentially to consolidate prime time (8 - 10 pm ). Mandloi points out, "Fame Gurukul will also help consolidate our Friday early slots, as the latter half are already established bands. Strategically speaking, we are using a counter programming strategy from 10 onwards with shows like CID and Crime Patrol." Sony's 8:30 pm slot has always been weak. One could attribute that to the fact that Star Plus' Kasautii Zindagi Kay (KZK) eats away most of the viewership in that band. Although, Sony may just be getting bold by slotting Fame Gurukul against KZK, attempting to change TV consumption habits. Mandloi avers, "Television in India has come of age. We will now be seeing a lot of seasonal shows on Indian television. It allows for more variety, past paced entertainment and a finite end which leaves you wanting for more." Now coming to the marketing blitzkrieg for the show. The on air promos for Fame Gurukul began almost a month back. The campaign for the show is leveraged around the credibility of the jury, which comprises Javed Akhtar, Shankar Mahadevan and Kay Kay. "Fame Gurukul is an institution for aspiring singers on television. The campaign is aspirational, motivational and exudes positive vibes," says SET India vice president marketing and communications Tushar Shah. While Indian Idol's tagline was 'Sab Kuch Bhula De' (Makes you forget everything), Fame Gurukul's campaign will be backed by the tagline of 'Iske Liye Kuch Bhi Karega' (Will do anything for this). The tagline lends itself across the channel, the jury and the participants. In other words, the channel will do anything to make the show a success, the jury will do anything to select the best out of the 14 and the contestants will do anything to emerge as the winner! The theme of the campaign has been synergised with the thought of the show. The campaign will be omnipresent over the print, outdoor and television medium. In smaller towns like Lucknow and Kanpur, autorickshaws have been branded by the show. STRATEGIC TIE UPS On the other hand, Sify will be hosting and managing the official website for Fame Gurukul - http://sify.famegurukul.com. The site will have regular updates from the show. Fame Adlabs will promote the show on their premises and also by airing promos of the show during movies. Also, four of the Cafe episodes of Fame Gurukul will be shot in the multiplex. The channel is looking at leveraging distribution with sponsors to have an increased retail presence for Fame Gurukul via merchandising. A point in note here is that merchandising was not something that Sony was bullish on during the Indian Idol run. |
Musical pairs |
Friday, June 24, 2005 14:56:25 IST |
This reality show is aimed at picking up an ideal singing pair |
SHOWBUZZ NETWORK After the stupendous success of Indian Idol, Sony Entertainment Television is ready to unleash yet another reality drama Fame Gurukul on the telly. Premiering on Monday, the programme will see 14 talented singers slug it out to be crowned the 'Fame Jodi'. The winners will be awarded a recording contract with Sony-BMG and a contract worth Rs. 1 Crore with the Sony Entertainment Channel. Based on the successful Spanish reality show called Operaciaon Triunfo, Fame Gurukul is all set to take millions of Indians on a roller coaster ride of entertaining musical performances, competitive spirit and true talent, spiced with real, gripping drama and high emotions. The programme will give 14 talented aspirants the chance to literally go to school in a reputed music academy and be professionally trained by a team of experts from the industry, who train them in every aspect of music and dance and make seasoned performers out of them. The 14 contestants selected are Mona Bhatt from Delhi, Anubhav Suman from Ghaziabad, Deepak Singh Meher from Delhi, Deepshikha Sharma from Jaipur, Ruprekha Bannerjee from Kolkata, Arijit Singh and Arpita Mukherjee from Mumbai, Gurpreet Kaur from Jabalkar, Amit Jadhav from Mumbai, Rex D'Souza from Mumbai, Kirti Sagatia from Mumbai, Shamit Tyagi from Mumbai, Qazi Touqeer from Srinagar and Chavi Sodhani from Mumbai.Ila Arun says, "It is not that we have chosen contestants only from Mumbai. I can say it is sheer coincidence. We have talent from everywhere. The people have been doing quite well, but the selection depended on the average of the scores of the jury members." She cites an example, "There was a very good singer from Kolkata and was also selected to be part of the 14 contestants. However, she did not turn up on the final day. I do not know why, but she was definitely good."Ask Gurpreet Kaur about her experience in Fame Gurukul. She says, "I could not participate in the Indian Idol programme because of personal reasons. But I am quite happy to be part of the Gurukul. I could not have asked for me."The serial premiering on Monday, June 27 will be telecast Monday-Thursday at 8.30 p.m. and Fridays at 8 p.m. on Sony. |