Ready Likely To Be Only Release On 27th May 2011

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lalita

@laly

Inactive

+ 2

Posted: 15 years ago

There is much talk about in the industry about the 27th May release date when Ready and Zindagi Mile Na Dobara are expected to clash, there is even talk in some quarters that the much awaited Imitaz Ali directed Ranbir Kapoor starrer Rockstar may also hit the screens on 27th May as well. There is very little chance that this will happen and no chance that all three will come on the same day.

The main reasons being films only clash on holidays as makers feel holidays can accommodate two films and the biggest reason being availability of a good chain. Dates can be set by producers/distributors but whether a film comes on a particular date is dependent on the chain of theatres available.

Ready has one shooting schedule left and then post production and promotion and if everything gets done on schedule and it is a certainty for 27th May then it is likely to be the only big release on 27th May as it will get all the best single screens in the country leaving the other films with a sub standard release. In another words if Ready comes on 27th May then Zindagi Mile Na Dobara and Rockstar will the not get the single screen theatres they require and this will be detrimental to their final final box office outcome.

This year the same thing happened on Diwali when Golmaal 3 got the best chain but Action Replayy still came probably as it was holiday week. The better chain for Golmaal 3 meant that it had most of the good quality single screens and therefore higher capacities on a daily basis.

https://boxofficeindia.com/npages.php?page=shownews&articleid=2348&nCat=news