Tuesday 13th July 2010 09.00 IST
Boxofficeindia.Com Trade Network
Milenge Milenge has not scored heavily at the box office theatrically but the producers who are also the all India distributors will make a healthy profit with film. The film has an investment of around 15-16 crore including print and publicity and it is likely the the film will produce revenue of over 21 crore giving a 30% plus return on investment which is a rarity today.
The film has fetched 8.60 crore from satellite rights, 1.50 crore from Home Video, 2.11 crore from music rights and the Overseas circuit has been sold outright for 3 crore. This brings the revenue to 15.21 crore leaving the Indian theatrical returns as profit.
Milenge Milenge is a five year old film but things have turned out very well for the producer Boney Kapoor due to good rates today for satellite rights. Even theatrically it may do better today then it would have done five years ago as in 2004 the Shahid Kareena starrer Fida did 9 crore nett business and Milenge Milenge is likely to do more than that.
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