Channel goes all out to promote Ichcha-Vansh wedding
Not so long time ago had Pavitra Rishta invented a unique idea to promote the wedding of Archana (Ankita Lokhande) and Manav (Sushant Singh Rajput) by distributing actual invitation cards at public places by the cast members. And now, Uttaran makers too are following suit. They are printing invitations in newspapers about the much-awaited marriage of Ichcha ( Tina Dutta) and Vansh (Rohit Khurana).
Our source from the production says, "It is going to be a grand long wedding which will go on for at least ten days. The channel wanted to promote it in its own way and it was their strategy to print a card and invite our loyal audience."
We tried to get in touch with the channel but they remained unavailable for comment.
Khurana says, "Since it is a number one channel and ours is a number one show they decided to promote the wedding in a big way. Especially this is Ichcha's first marriage after the tragedy which took place with her the last time. They have printed invitation cards in newspapers and they also announced it on various radio stations as well that the wedding will take place tonight. It is going to be a very different experience for everyone as we will show all the pre and post marriage ceremonies and it will go on for a long time."
Meanwhile it is said that there would major drama post marriage and the wedding sequence will be shot for at least 20 days.
Sports
Jodha Akbar
