Sony shuffles prime time shows; 'Idol' now at 9 pm
MUMBAI: Its prime time reshuffle at Sony Entertainment Television (SET) India. Going by popular public demand, Sony has now pushed the season two of the one hour reality talent hunt Indian Idol to the 9 pm slot from the earlier 8.30 pm slot. The change will be effective from 13 February.
The first season of Indian Idol was aired in the 9.30 pm time slot. However with the second season, the channel wanted to encash on the 8.30 pm band stranglehold that Fame Gurukul had managed to make and hence Indian Idol 2 plonked itself in that time slot.
An official communiqu from the channel mentioned that viewers in the metros were unable to catch the show at 8.30 pm and hence the change.
Deal Ya No Deal, which at present airs from 8.30 pm to 9.30 pm from Wednesday to Friday has also been shifted to the 9 pm slot. As a result of this, Ek Ladki Anjaani Si, which aired after Indian Idol (Mondays and Tuesdays) and Deal Ya No Deal (Wednesday to Friday) at 9.30 pm has been brought into the 8.30 pm slot.
However, the serials Kaisa Ye Pyar Hai at 8 pm, Jassi Jaissi Koi Nahin at 10 pm and CID Special Bureau at 10.30 pm will continue to air in their old time slots.