What the hell is wrong with Zee? Kumkum Bhagya is their only show in the last decade which started with 1.4TRP and touched 7.2 TRP in less than 3 months back in 2014 and then ruled the No 1 slot till 2020 with high 3.5+ TRP with many awards. Also, it was massive hit in other countries as well back that time which kinda still new for any Indian show, huge stars like Shahrukh, Kajol, Salman, Sharaddha promoted their film through KKB. Kumkum had such massive impact that it led the Zee and Ekta to come up with spin-off Kundali which got instant hit too even KKB have 1000th episode completed special music video which none other show have so far so yeah Kumkum has been a really big deal for Zee if you look back. Although after Corona (Covid) and heavily bad writing, no proper planning, creativity, repetitive tracks, no proper closure to any tracks, low production - costing cut, less focus made Kumkum Bhagya to go down the hill yet always manages to stay in Top 2 for Zee
And what Kumkum got in the end? Such bad treatment - Zee and Ekta should have learn something SP and YRKKH, that show is literally 16 years old but still they treats like new baby even today whereas Zee and Ekta confidently abandoned Kumkum Bhagya long back mostly after Corona, no proper planning, special promo, track, treatment but still somehow it manage to do well for the channel as their other shows was not gold either except from Kundali which ruined too. Well, now the new generation was fairly looking good somehow without any proper treatment, manage to earn AND STAYS in channel TOP 3 slot yet getting wind up abruptly, wonder what it would have done if it was introduced with proper planning and treatment!
Anyways damage is done and nothing can be fixed, everything changed only Nagal remained constant behind Kumkum! Altleast he along with Zee and Ekta could have give us Grand Special Episode of 3-4 hours (a finale treat for eevery timeline), giving proper closure to Prachi-Ranbir, Prathna-Shiv along with the current story! Also celebrating the decade of success bringing Abhigya story back for the finale episode with original cast Karan-Preeta, Sarla, reuniting them and giving them their pending proper ending with high on promotion and special alternative happy ending story, something they have done for Pavitra Rishta Finale and Ekta last did something like that for Naagin 3 Finale
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