How to promote KMH to Family & Friends (TRP low)

AnjanaYYZ thumbnail
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Posted: 16 years ago
#1

Please PROMOTE KMH

Hi Fellow KMH Forum members,
All of you like me are no doubt loving the naya "Romance" track. So, lets show our appreciation to the KMH team and do our bit to PROMOTE the show. The numbers last to two weeks ago were low (0.6 i think). Last week it was 0.8 as par chart below. Hopefully, this week's numbers will be HIGHER. They have DEFINITELY earned it. Here are a few suggestions as to how you can PROMOTE (i am adding on your suggestions as u share them with me):
1. Tell your officemates/ schoolmates about AA ka love story ... every woman loves ROMANCE and AA's in a class of their own.
2. They have changed time slot and may change it again, but if can then watch it "live" especially if you are in INDIA.
3. Email a thanks to NDTV to show Your Appreciation and love for the SHOW... here is their email: (response@ndtvimagine.com).. if u do this then please mention what a good job the naya Creative (Prashant Bhatt) and all the Actors (Karan, Hiten, Kritica, etc.) are doing. Also, ask them to make note of online viewership for this show which is higher than most of the top-rated shows on Star, etc. (SAMPLE LETTER BELOW - U Can Copy, Paste & Send)
4. This one is Mehek's suggestion - the siggie makers can write on some creations JOIN the KMH Forum and WATCH KMH WHERE LOVE ROCKS...
5. In your MSN messenger, Facebook status, G-talk, other such places with status fields... mention KMH on NDTV Imagine in there...AND promote the new times (when we come to know definitively what the new time is)

6. If you have Blogs, homepages, MySpace ...then put a little (or big) heartfelt endorsement AND the new timings.

7. Put together an e-Petition to see KMH more times a day during primetime. Or whatever. And send it to NDTV.

8. Include "Appreciate LOVE on KMH at 10:30" type endorsements in our I-F signatures (instead of criticisms like so many of us have these days). The signature is updated on every post, old and new, throughout I-F, which can reach pretty far.

9. If anyone writes anywhere on the net, think about creating some content-rich articles that reflect KMH (and its new timeslot). This is the subtler approach, but tremendously effective at arousing curiosity.

Thank you.
Anjana
P.S.: Shifali and other moderators: could we make this a sticky at the top? Pretty Please😊😊
***************************************************************
Sample Letter
Email: response@ndtvimagine.com

Subject: " KMH TRPs don't Reflect Reality!!!"

Mail Content:
NDTV team,
Please air KMH during prime time. Its been doing tremendously well these days. TRPs aren't the only source to determine if the show is doing good. Many of KMH viewers are younger generations and most of us view it online. Iam sure all the online viewers if taken into account will surpass TRPs of the best of the shows in business right now. Please figure out a way to find out if online viewership can somehow be taken into account while determining the potential of the show. If u see IF(India forums , KMH forum ), you can see thousands of ppl watch the show everyday. Technology is so advanced there must be a way out to see the serials online viewership. You can claim that the online viewers dont result in money. But if you take online veiwers into account
1)If you can allow us online viewers to watch KMH on NDTV site, you can market us for advertisements.
2)Its truer reflection of show's popularity
3)Online viewers are relevant from an advertising perspective becoz they provide good word of mouth and indirect advertising for show to viewers who are not tech savvy and they in turn watch and see advertising for the show.

Karan Kundra and Kritica Kamra the leads of the show really have an amazing potential. They have kept us glued to our laptops. Its their amazing acting and chemistry which cant be let go. The new romantic track is just mesmerizing nothing on screen has ever been so amazing and nothing will ever come close to it in future.

Prashaanth Bhatt the new creative head of KMH has been doing an extremely outstanding Job.

Do keep this show going and if possible do keep it on prime time. Its really really Amazing story with equally Talented Actors and a Great Team.

IF ,promotion campaign link :

https://india-forums.com/forum_posts.asp?TID=1217111

SWOT analysis for KMH team. Please pass it on to KMH team.

https://india-forums.com/forum_posts.asp?TID=1206937

****************************************************
TRPs For the week from 05/07/2009 to 11/07/2009
NDTV's entertainment channel
Serial No. Rank Date Day Start Time Programme TVR
1 21 06/07/2009 Mon 8:58 PM RAKHI KA SWAYAMVAR 1.8
2 27 06/07/2009 Mon 9:59 PM BANDINI 1.5
3 35 07/07/2009 Tue 8:31 PM JYOTI 1.4
4 83 11/07/2009 Sat 9:28 PM HFF SING IS KINNG 0.8
5 85 11/07/2009 Sat 7:59 PM SHANI SHINGANAPUR KATHAYEN 0.8
6 95 06/07/2009 Mon 10:30 PM KITANI MOHABBAT HAI 0.8
Edited by AnjanaToronto - 16 years ago

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ria_h85 thumbnail
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Posted: 16 years ago
#2
Thankyou for sharing the beautiful thought Anjana!

This week Kitani Mohabbat Hai has yet again proven that it is a show with immense potential and has the advantage of some gifted actors and a very creative Creative (PB)....and I would love the figures (TRPs) to reflect this!

My next stop is the inbox of NDTV Imagine as has been suggested by you😊!

Thanks once again for coming up with this !

KMH Rocks....and we have to make sure it keeps Rocking !

~Ria
Edited by ria_h85 - 16 years ago
raga.s thumbnail
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Posted: 16 years ago
#3
yeah...kmh deserves btr trp's after weeks of amazing episodes...and PB 's work....and karan ..kritika and hiten are jus wonderful...👏👏
the tym slot now is 10:30...i think so..(correct me if i am rong..)...so def do watch at that tym slot only...dnt wait for repeats...watch at that time slot...and i agree with anjana..if ur in INDIA watch it on tv only..not online....😊
even me joining this promotion camp...😃


raga
pinkisluv91 thumbnail
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Posted: 16 years ago
#4
sure I will email them immediately. Anything for KMH!
Anu-Reddy thumbnail
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Posted: 16 years ago
#5
@Anjana : Wow have to give it to u for coming up with this amazing thought. Magic is no doubt back with a bang . Its now matter of TRPs and a good promotion campaign. This show indeed is one of the best airing right now and it indeed deserves better TRPs.

I will be sending the mail to NDTV. I want them to consider online viewers for this show which will outnumber all the top soaps airing right now.

Anu
AnjanaYYZ thumbnail
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Posted: 16 years ago
#6
@Anu - good point they should consider the online viewership of this show.. i will encourage everyone to put that in their emails (update my post above accordingly).
Mehek22 thumbnail
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Posted: 16 years ago
#7
great idea dear...
i think the siggie makers...can write on some creations of them JOIN THE KMH FORUM...or something like that..

what say??
tulli thumbnail
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Posted: 16 years ago
#8
Anjana....excellent idea. i have witnessed/been part of many such e-campaigns with BMTD... and u know what? many times..THEY WORKED!!!!! For instance - we got Zee to change their minds about cancelling the show and extend it a few months. Also got them to change their minds about replacing the female lead (divyanka tripathi) after she got ill and put on weight (lol!!) THESE campaigns work!!!

A few more suggestions..could you please add as you see fit...

1. MSN messenger, Facebook status, G-talk, other such places with status fields... mention KMH on NDTV Imagine in there...AND promote the new times (when we come to know definitively what the new time is)

2. Blogs, homepages, MySpace ... put a little (or big) heartfelt endorsement AND the new timings.

3. Put together an e-Petition to see KMH more times a day during primetime. Or whatever. And send it to NDTV.

4. Include 'Save KMH' type endorsements in our I-F signatures (instead of criticisms like so many of us have these days). The signature is updated on every post, old and new, throughout I-F, which can reach pretty far.

umm...I'll think of some more.

(ASIDE: I think changing the timings of KMH may just be a huge blessing for it (fingers crossed). This timeslot may just be the limiting factor, you know. I'll post my detailed thoughts separately. But a new timeslot needs promotion.)
tulli thumbnail
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Posted: 16 years ago
#9
More suggestions:

5. If anyone writes articles anywhere on the net, think about creating some content-rich articles that reference KMH (and its new timeslot). This is a subtler approach but tremendously effective at arousing curiosity.

I think its worth the effort if you want to continue seeing your favourite show. Besides, the better the ratings, the more money can be funneled into the show and the better the output.

oh...and another.

6. Become a 'fan' of the show KMH on Facebook. Not just KK. Although I am unsure as to which is the official fan site.

Anu-Reddy thumbnail
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Posted: 16 years ago
#10

Originally posted by: AnjanaToronto

@Anu - good point they should consider the online viewership of this show.. i will encourage everyone to put that in their emails (update my post above accordingly).



Ya technology is so advanced , they should indeed have a way to notice the online viewership too ...

Anu

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