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It's the celebration of Indian Cinema. The International Indian Film Academy. Propelling Indian Cinema to glorious pinnacles beyond Indian shores. The International Indian Film Academy believes that when Dadasaheb Phalke, the father of Indian Cinema, switched on the arc lights for the first time, he turned the sun on Indian Cinema.
It is the same mythical sun, which inspires the IIFA logo and the trophy, which the world holds in awe. Standing 18 inches tall, the trophy is an artistic representation of the sun. The two rays represent the coming together of Indian and World cinema. The nine rays of the sun on the trophy are symbolic of the 'Navrasas'- the nine emotions that form the core of performing arts in Indian culture. Each trophy is made of pure brass, plated with 24-carat gold and finally lacquered to represent the golden brilliance of the sun and also creativity. The same sun guides IIFA as it continues the journey, celebrating Indian Cinema across the globe.
The International Indian Film Academy (IIFA) have announced details of the sixth annual IIFA Weekend and Awards, at a press conference held in Amsterdam . IIFA Weekend 2005 and IIFA Awards 2005 will be hosted at the picturesque and pulsating city of Amsterdam featuring among other events, a Celebrity Cricket Match, a film festival and a World Film Premiere. Fans of cinema across the world can look forward to exciting contests and a lifetime opportunity to meet their favourite Indian film stars in Amsterdam . The IIFA Weekend will be held from June 9 to 12, 2005 culminating with the glittering IIFA Awards Ceremony on June 11, 2005 at the splendid Amsterdam ArenA Stadium.
The I.I.F.A. Weekend, will feature the awards ceremony, a celebrity cricket match, a world premiere, a peep into the forthcoming films and starting this year, a film festival of 25 films, notable among them being VEER-ZAARA, YUVA, HUM TUM, MURDER, PHIR MILENGE, SHWAAS [Marathi] etc.
Also, I.I.F.A. will host the 'F.I.C.C.I.-I.I.F.A. Global Business Forum', which will have leading producers and distributors holding discussions on the business of entertainment.
Meanwhile, I.I.F.A. has tied up with the Star Network to broadcast the event across the globe. Amitabh Bachchan, the Brand Ambassador of I.I.F.A., along with Sabbas, Andre and Viraf [I.I.F.A.], briefed the media about the developments.
After the formal announcements, the I.I.F.A. team presented Bachchan with the bicycle that he rode at Dam Square while in Amsterdam.
It is the same mythical sun, which inspires the IIFA logo and the trophy, which the world holds in awe. Standing 18 inches tall, the trophy is an artistic representation of the sun. The two rays represent the coming together of Indian and World cinema. The nine rays of the sun on the trophy are symbolic of the 'Navrasas'- the nine emotions that form the core of performing arts in Indian culture. Each trophy is made of pure brass, plated with 24-carat gold and finally lacquered to represent the golden brilliance of the sun and also creativity. The same sun guides IIFA as it continues the journey, celebrating Indian Cinema across the globe.
The International Indian Film Academy (IIFA) have announced details of the sixth annual IIFA Weekend and Awards, at a press conference held in Amsterdam . IIFA Weekend 2005 and IIFA Awards 2005 will be hosted at the picturesque and pulsating city of Amsterdam featuring among other events, a Celebrity Cricket Match, a film festival and a World Film Premiere. Fans of cinema across the world can look forward to exciting contests and a lifetime opportunity to meet their favourite Indian film stars in Amsterdam . The IIFA Weekend will be held from June 9 to 12, 2005 culminating with the glittering IIFA Awards Ceremony on June 11, 2005 at the splendid Amsterdam ArenA Stadium.
The I.I.F.A. Weekend, will feature the awards ceremony, a celebrity cricket match, a world premiere, a peep into the forthcoming films and starting this year, a film festival of 25 films, notable among them being VEER-ZAARA, YUVA, HUM TUM, MURDER, PHIR MILENGE, SHWAAS [Marathi] etc.
Also, I.I.F.A. will host the 'F.I.C.C.I.-I.I.F.A. Global Business Forum', which will have leading producers and distributors holding discussions on the business of entertainment.
Meanwhile, I.I.F.A. has tied up with the Star Network to broadcast the event across the globe. Amitabh Bachchan, the Brand Ambassador of I.I.F.A., along with Sabbas, Andre and Viraf [I.I.F.A.], briefed the media about the developments.
After the formal announcements, the I.I.F.A. team presented Bachchan with the bicycle that he rode at Dam Square while in Amsterdam.
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