Zee Cinema, Zee TV collaborate for Mithun Chakraborty film festival
Story By: Businessofcinema.com Team updated on: 28/04/09
MUMBAI: In a collaboration of network channels, Zee Cinema and Zee TV's dance reality show Lux Dance India Dance have announced a special month-long festival dedicated to Mithun Chakraborty. The festival – Mohe Mithunda Se Milawade will run on Zee Cinema throughout May and showcase Mithun's movies.
In this cross-channel promotion, the two channels will celebrate Mitun's journey from being the Disco Dancer to GrandMaster Mithunda, as he is known on the sets of Lux Dance India Dance.
A contest will be run during the telecast of the movies wherein viewers would have to answer questions based on Mithun. Three winners with maximum correct SMSes will get an opportunity to witness the Grand Finale of Lux Dance India Dance and also meet the actor.
Zee Cinema business head Mohan Gopinath said, "While Lux Dance India Dance is one of the top ten shows on GECs, Zee Cinema as a leader constantly tries to innovate. We wanted to take this opportunity to bring Mithunda's fans closer to him by providing them a platform. Also, given the soaring popularity of the show, it would be an added benefit for the winner to witness the grand finale."
To be launched on 2 May, Mohe Mithunda Se Milwade will showcase his movies like The Don, Watan Ke Rakhwale, Aadmi and Phool Aur Angaar every Saturday at 4 pm.
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