Saris, salwars and kurtas are back in vogue, thanks in no small measure to B-Town, claim designers
Right from Sridevi's chiffon saris in Chandni to Sonam Kapoor's simple, cotton salwar kurtas in Delhi 6, Bollywood has continued to dictate fashion trends over the years.
The best part about these clothes is that they suit anyone and can be trendy, yet traditional feels designer Anitha Kholay, "Ethnic clothes are very comfortable and there's always a wide variety of options to choose from," she says.
Anitha feels that while there might have been a time when ethnic wear was considered boring the perception has changed. "These days many girls sport ethnic ensembles to work or even to parties."
One of the reasons for that being versatility, "One can wear a cotton kurta during the day and a silk kurta for a night out," she says.
"Even saris have become very trendy. Ever since we saw Hema Malini in Baghban and Sushmita Sen in Main Hoon Naa, I get many requests from clients for blouses designed in those styles," adds Anitha.
With the weather getting warmer by the day, we see many women wearing churidars, patialas and the like. According to designer Yashodhara Shroff, "Ethnic wear never goes out of fashion. Chikan work and the kantha stitch are popular."
Yashodhara believes that the bright colours are the best part of ethnic wear, "One can opt for whites and pastels or brighter, louder colours." Ethnic clothes though, needn't be restricted to everyday wear and can also be worn to formal occasions, "Saris are very sexy. The way it is draped makes any woman look beautiful. It is now considered more of an ensemble than just a traditional outfit," says Yashodhara. After Anoushka's wardrobe in Rab Ne Bana Di Jodi and Priyanka Chopra's Desi Girl look in Dostana, most women seem ready to make their own style statement – desi-style.
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