TRPs 2nd week-Ekta os Bad for NDTV imgaine? 9x way

After a dream run of sorts for Colors in week three and week four this year, the channel has taken a bit of a beating from Star Plus in week five, where the gap between the two channels has widened to 46 rating points. Star Plus has scored 317 GRPs in the week, while Colors is at 271 GRPs. Last week, Star was at 293 GRPs, while Colors was at 286 GRPs.

Star Plus officials were expecting the gap to widen in the week given the telecast of the Star Screen Awards and the one hour 'Bidaai' special. Colors, too, had a hectic week with 'Singh is King' and 'Om Shanti Om'.

This week, Sony is at 75 GRPs, Star One is at 63 and NDTV Imagine is at 61 GRPs. NDTV Imagine has seen a fall in GRPs despite two new Balaji serials, 'Bandini' and 'Kitni Mohabbat Hai', launching on the channel. However, Imagine has a few more big names lined up in weeks to come.

Sahara One is at 49 GRPs this week, SAB is at 47 GRPs and 9X is at 31 GRPs.

Media planners and buyers have been quoted on various occasions that even a 50 GRP difference between channels doesn't change the preference of a player in a media plan. However, numero uno is numero uno, and that in a sense justifies the efforts of the channels to ensure as many rating points as possible in their kitty.

I wish ppl can back off a lil bit and let Ekta be...I mean why blaming her for every lil things that goes wrong......

to me her two new shows Bandini and KMH are the only show on TV that I cannot and will not go to bed without watching them cause they are simply mindblowing.

Every NEW show is just blankly criticized the fact that the TRPs dont increase in the first few weeks of airing!.. As far as the two new shows go... if TRPs are calculated ADDING viewers of YOUTUBE, TORRENT DOWNLOADS, AND OTHER VIDEO BLOGS.. I am pretty sure that TRPs wont have any limit!!!😕

It's not lyk the life of a story lies on the TRPs.... Everything starts with a push.. so u have to expect low TRPs for the first few weeks since the TV is being filled with nothing but saas-bahu sagas, melodramatic reality shows and all the crap... Certainly people who watch tv these days are less interested and therefore you need to grind through their minds any NEW concept!

Let's see what people say in the future!

Originally posted by: divan

It is not Ekta or the channel which can govern the TRPS, it is the show, the storyline, the actors and direction and important how the viewers accept the show. Any show which cannot retain curiosity and interest of the show will fail and ultimately the channel will suffer. For a show to be successful it doesn't have to have big name stars, or lavish set and designer saris, ultimately it is the creativity of the production team, the time, research, dialogues, music etc...that is given attention to make the soap.