You can currently see her pretty face alongside other models on a recent 'Fashion TV' billboard campaign. And she often features in the roster of models including Iraj, Vaneeza Ahmed (Vinnie), Nadia Hussain, Iman Ali and Aaminah Haq that corporate clients often ask for, to add 'top model' appeal to their fashion shows. Yet 24-year-old Sunita Marshall has neither the TV phobia of Iraj, the money obsession of Vinny, the balancing act of mother and dentist Nadia Hussain to worry about, nor the otherworldliness and hauteur of her Lahori cohorts Iman and Aaminah.
In fact, Sunita is probably the most down-to-earth of the crop of successful models, save for perhaps Zee Q who goes beyond. Yet in her mind and perhaps in the collective consciousness of fashionistas, Sunita has still not quite not arrived in the sphere of true supermodel-dom.
"I'm happy with who I am today," says the 5'8" ingenue as she sips a cappuccino at a trendy eatery, dressed in a simple soft blue top, cream fitted trousers and low-heeled shoes. "I think the reason why I have perhaps not reached the status of Vinny or Iraj, for example, is because I'm not as comfortable wearing revealing clothes in shoots and on the runway as they are. I think this demureness holds me back," she adds as an afterthought.
This writer recalls doing Sunita's first ever profile for a fashion weekly about six years ago, and the then even more innocent looking 18-year-old had shown burning ambition even then, saying that she wanted to reach the status of Iraj, a model who early on in her career Sunita had been compared to, because of their common dusky complexions. But the two could not be more different. Today, Iraj is volcanic, chameleon-like and a sensual Amazon who challenges the camera and struts the catwalk, whereas Sunita has been perennially pegged as the 'girl next door'.
"Photographers have tried to make me look sexy and pouty," she laughs self-deprecatingly. "But I'm stuck with this innocent girl-next-door face and I'm tired of it," she adds.
Sunita says she owes her early success to her aunt, a beautician of repute, Angie Marshall, who encouraged her to work with stylist Saima Rasheed. "Angie had no problems with me working with another stylist. She actually encouraged me to go to Saima. She was only concerned about my success and well-being. Saima was a great person who guided me in the beginning," she says.
Sunita soon began appearing in popular lawn campaigns, and modelling for the likes of designers Rizwan Beyg and Sana Safinaz, as well as bagging a slew of prestigious ad campaigns. Her favourite photographer who gave her an initial break remains Arshad Tareen, who she says "is the best" although she also rates Ather Shahzad, Deevees, Abid Saleem and Shamyl Khoro as photographers who have understood her appeal and consequently shot great photographs of her. "Saima as a make-up artist also understands and knows my face really well," she says.
"I've learnt a lot by working in the fashion industry," Sunita says. "I've grown up in this field. I think I know what the world is about. This is the best field to grow up in."
She says she has been lucky with her career, which she has managed herself without agency support, meeting the right people early on, and getting the right breaks. She adds that Lady Luck has even shone brightly as far as monetary remunerations go and she has advanced into becoming one of the top paid print and runway models. No doubt this lesson was taught early on within 'the sisterhood'. Sunita says that among her peers she has been close to Iraj, who has guided her and offered invaluable advice. "I don't know why Iraj doesn't get into acting. She's a natural actress," says the model who has herself begun a burgeoning and promising acting career.
Sunita began her acting career in a mystery suspense series for Indus TV where she played a jinn. This, she says, was to gain experience in acting and she says she has really improved a lot since then. Recently, she completed shooting Yasir Nawaz's Malika in which she played the title lead. "It was a normal, stereotypical story. It was quite unnerving because the story revolved around me. So if the play turned out well or badly it was me who was ultimately lauded or blamed," she explains. "The serial was shot well and I looked quite nice because I usually don't look nice on TV," says the poseur who understands the importance of photogenics for both modelling and acting success. Other serials that Sunita recently wrapped up were Javed Fazil's Halaat, Bezubaan and the hit Shiddat with Humayun Saeed, Mahnoor Baloch and Adnan Siddiqui. But the most ambitious, gruelling and challenging role Sunita undertook was the multiple episode (up to 400) soap Aashna that she embarked on in July of this year. Directed by Fahim Burney with a script from India, in it Sunita plays a filmi lead role of a businesswoman who gets betrayed by a man. Sunita's performance received mixed reviews, some claiming she was wooden at times, others saying her looks and her timing suited the aura of soaps perfectly.
Does she still get a high from modelling? "You know if I did it everyday I would get bored and in 10 years I may become bitter. But I enjoy the times when I am modelling sporadically. I love 'the high' of the ramp. I enjoy the good money and the fame. I don't want to leave it. But at times I do get irritated with the waiting and the strange attitudes of some fashion people, the politics involved."
So how does she juggle the fast pace of modelling with the rigours of acting? "Well, with fashion shows the choreographers tell you the dates in advance. While working on the soap, I tell the producers quite clearly that I won't leave any fashion shows, especially the prestigious ones. When I am working with Freiha (Altaf) or Sheroo (Hasan Shehryar) I get very excited and I plan my acting schedule around those shows. I also do the shows in which the big clients require the cadre of 'top girls'. You know how it works. If they can't get Vinny they'll at least try Iraj or vice versa. If they can't get me they'll try ZQ and Aaminah or Iman, etc." Sunita adds that she doesn't understand when actors and models juggle several serials, modelling and a day job ending up working day and night. "I find it ridiculous."
On what she thinks of the spate of short girls allowed on the ramp: "There are very few tall girls in our industry. We need new models. Aaminah Haq is one of the most beautiful girls in the industry but she just doesn't look good on the runway," Sunita avers honestly.
Sunita feels that Lahore is so much more seeped in fashion than Karachi. "I think Lahore is getting better," she muses. "There's lots of work there; there's hardly any in Karachi," she says. Like her peers, Iraj and Vinny, she is mulling about participating at the upcoming Bridal Waves' fashion week where the organizers only want four models from Pakistan: two new and two senior. Reportedly, they are paying the new girls Rs15,000 per show and Rs30,000 to the senior girls, much less that what she charges for such shows ("I'm happy with the amount but the organizers haven't finished negotiating or confirming their choice of models") and much less than Vinny and Iraj's, a fact that 'leader of the pack' Vinny rightfully grumbles about. "The organizers would rather pay a larger amount to Indian and Lebanese models and think we'd model for less as a patriotic favour. Sorry."
Sunita's future ambitions include acting lessons and studying direction in the UK. "I think the standard of ads have really improved in the last two to three years. I want to study to become a really talented ad-maker," says the consummate ad-model who recently 'starred' as the perspiration challenged flight attendant in Saqib Malik's beauty soap TV commercial. "I don't think the ad was in bad taste," she says defending her role. "It was natural and it showed reality. I was an actress and was playing a part so I don't think it adversely affected my glamour image. I think Saqib did a good job and it was a cute ad."
The Commerce graduate from Karachi's St Patrick's College has never felt any bias or prejudice and prefers to be, and be around non-judgmental people. "On Sundays when I have time I will try to go to church," says Sunita. However, she admits to not having many Christian friends. "I've always had many more Muslim friends," she says. "There are hardly any Christian girls in the fashion field so there's little chance of interaction there."
About her marriage plans she says it is too early for that, but she would like to be married within five years.
"I've often been asked if I'll marry a Christian man or a Muslim. I think both religions include humans and humanity comes first," adds Sunita without divulging the name or creed of her intended.