Dus Ka Dum gearing up for Season 2?

by Meenakshi Shankar

Aug 20, 2008, Mumbai

Sony's mighty happy with the noises that Synergy's Dus ka Dum is making on their TRP charts. Though, the channel has been clear in is communication that they are not in the race for making a dent on the TRP chart, post Shahrukh Khan's show, Kya Aap Panchvi Paas se Tez Hain which barely left a dent on the viewers, rumors has it that Sony did have apprehension about the game show, but it was their big ticket show to match Star Plus's gaming show.

Would it work or wouldn't it? Would the viewers tune into catching Salman Khan weave his magic on the small screen or would it turn out to be a damnp squib were questions that floated around in hushed whispers.

When we contacted Albert Almedia, he said, "We have signed Salman Khan for three seasons. Season I is still on. We are very happy with the show and see no reason why we shouldn't make a comeback with season two and three."

Salman's success comes from the fact that there is a novelty value in seeing him on the small screen and to Sony's advantage, Salman is also extremely popular with Indian households.

The best part of "Dus Ka Dum" is that it is not a quiz unlike "Kya Aap Paanchvi Paas Se Tez Hain" or a "Kaun Banega Crorepati" which required a certain knowledge quotient on the part of the contestants. Salman is seen to build a close bond with the participants by using local lingo such as "Chaap Do" instead of "lock kar diya jaye" or "Freeze kar diya jaye" which were used by Amitabh Bachchan and Shah Rukh Khan respectively in Kaun Banega Crorepati.

Salman has established a very good connect with the' common man' of India and the same reflects in the degree of comfort of the contestants who shed their inhibitions once they play the game with him!