|
|
Subhash K Jha
Rather than take on Aamir Khan and his nephew Imran's no-holds-barred launch pad Jaane Tu Ya Jaane Na headlong, the Bawejas have decided to do away with their Mumbai premiere for the magnum opus, Love Story 2050.
Although producer-director Harry Baweja says a Mumbai premiere was never planned, a source close to the film says, "The sudden decision for the people behind Jaane Tu Ya Jaane Na to have a premiere came as a bolt from the blue to the Bawejas.
A still from Love Story 2050
They didn't want to embarrass or inconvenience their guests by forcing them to make a choice between the two films or rushing between the two venues.
They thought that it was better to move away completely."
Harry Baweja confirms there would be no Mumbai premiere for Love Story 2050. "We're planning a world premiere in London and perhaps in Dubai. In Mumbai we're spending Rs 25 lakh per day on television publicity alone. Harman better deliver," Harry laughs and says.
He adds, "The film needs no further promotion in Mumbai or in the other metros. I'm in two minds about Dubai. But yes, a London premiere is confirmed. What do we have a Mumbai premiere for? To invite our friends to watch the film? We can do that without a premiere.
I've seen films with the most lavish premieres in Mumbai bombing on Friday. On the other hand, Guru had a premiere in Toronto and Om Shanti Om in London. Did audiences in Mumbai reject these films because there was no Mumbai premiere?"
A still from Jaane Tu Ya Jaane Na
He goes on to explain further. "This is a strange industry. There're no permanent friendships or enmities here. A director who was slapped by hero is now working with him again. I actually wanted a premiere in Toronto, Dubai and London.
London is a huge market and an opening for the entire overseas sector. Premieres in Mumbai I feel are publicity stunts that can easily backfire. So, no thanks," says Harry.
Sports
Jodha Akbar
