Originally posted by: A_Star39
The Ministry of Information and Broadcasting (MIB) on Wednesday responded to questions pertaining to the Television Ratings Point system overhaul in the country, responding to these questions, Dr. L. Murugan, Minister of State for Information and Broadcasting, defended the Government’s recent steps to reform the ratings system.
Several Members of Parliament, raised Their concerns range from the over-reliance on a TRP-centric model that encourages sensationalism to the urgent need for accurate measurement across both traditional television and digital platforms.
Responding to these questions, Dr. L. Murugan, Minister of State for Information and Broadcasting, defended the Government’s recent steps to reform the ratings system. He confirmed that draft amendments to the existing policy guidelines for television rating agencies have been published for public consultation on the Ministry’s website.
“The government has proposed reforms to the television audience measurement system. The draft amendments aim to enable fair competition, generate more accurate and representative data, and ensure that the TRP system accurately reflects the diverse and evolving media consumption habits of viewers across the country,” Murugan said.
He also clarified the scope and role of TRPs, explaining that these metrics, published by registered audience rating agencies, quantify the number of viewers of a channel or programme during a given time. “Individual channels decide the priority of a particular program or a news item,” he added, underlining that editorial decisions ultimately lie with broadcasters.Dr. L Murugan, MoS of Ministry of Information and Broadcasting stated, "The government has proposed reforms to the television audience measurement system. Draft amendments to the existing Policy Guidelines for Television rating agencies in India have been published on the website of the Ministry for public consultation. Proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the TRP system accurately reflects the diverse and evolving media consumption habits of viewers across the country.
Murugan said, "Television Rating Points (TRP) published by registered Audience Rating agency quantifies the number of viewers of a particular channel or a program during a given time. Individual channels decide priority of a particular program or a news item. The government has proposed reforms to the television audience measurement system. Draft amendments to the existing Policy Guidelines for Television rating agencies in India have been published on the website of the Ministry for public consultation.
"Proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the TRP system accurately reflects the diverse and evolving media consumption habits of viewers across the country."
Murugan reiterated that the Government’s intent is to build a transparent, competitive, and technologically advanced audience measurement ecosystem. By inviting public consultation, the Ministry hopes to align reforms with industry expectations while addressing lawmakers’ concerns over sensationalism, unhealthy competition, and declining trust in news credibility.
That's all folks
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