Originally posted by: Journey95
You are making me optimistic with all these posts (was rather Worried yesterday, Still am. But Not as much) .. Let's hope this is true and this movie has great WOM + legs
RCE messed things up. negative PR tends to happen for SRK movies in clashes. The other film, a mega-budget event movie, wouldn't have survived in Hindi if released solo. However, it benefited from the clash with BMS running their ads and paid trends on Twitter (I'm not making this claim, it's official trend ). Then articles compared its advance to SRK's opening day, creating a narrative. Also how Theatres replaced Dunki with Salaar (obviously they have to share screens in a clash). Bots are flooding BMS and IMDb with zero ratings, and other popular fan clubs are part of this negative campaign. They won't even watch the other movie. Critics' reviews aren't impressive either. They successfully created an impression that Dunki isn't a good movie on Day 1.
They even live telecasted Dunki from the theatre, watched by 1.5 lakh people.
Also Dunki isn't targeted at masses so these things affect the movie unlike masala action movies.
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