Declines of 0.3/0.4 (cumulative of 0.7 for a show which was on top) in two consecutive weeks mean that people are getting fed up of Rajan TamaShahi's games and have seen through his ploys of constantly elevating negative shameless shahs at the cost of all others including the titular lead herself.
This show was at such a peak but Rajan TamaShahi was obsessed with filthy ex in laws of Anupamaa specially Mawaali Jhuli and Vanarraj, showing Vanarraj's so called Acchai for no good reason (despite being a negative character) and for Anupamaa to be with him for unexplained perverse reasons.
Anupamaa is one of the few FLs who is consistently foolish, has actually regressed in life and takes questionable decisions all the time. Her whole character has been butchered over time and she evokes only derision and no sympathy.
When did they last show anything good in Anupamaa's life without it being over the top (considering the pitch of it being a relatable show)? When did they last show Anuj being intelligent? Samar who was one of the most positive characters at the start, who almost always took the right stand; they made him completely irrelevant and eventually killed him off just so that Anuj could be blamed and Anuraj are shown together.
So keeping aside the grievances of them purposely giving the sensible dialogues to negative characters, Anupamaa's professional failures etc even if someone is watching for timepass will they want to watch such a negative show where characters shout and scream the whole day and then start dancing even after a death, where the shameless FL is always at ex in laws place pandering to them and vociferously defends their abuse while neglecting her husband, where negative shahs are always glorified. Monetary incentive also isn't enough to force people to watch such a show after a point.
Unless he doesn't change track, it's a downhill journey
10