Originally posted by: deeps07
I cant upload an image if i tag a person..weird if..

True. And this system is in place for decade + now. No one wants to change- and they won’t until ott starts becoming more profitable for advertisers.
In one outreach by sitara I attended - then Sitara US-UK programming head Rajan Singh had mentioned: (he is now with lyca network -Raj baddhan et al , RS is uk based & well established in entertainment industry.)
He has mentioned to get better pulse Sitara had tied up with Ormax. They don’t just rely on BARC. And that model has worked successfully for them. Sitara also lured US Uk ad revenue in Award shows -star parivar etc gigs. later don’t & zee picked up too. (Premjyotish nach baliye)
Because decade ago Twitter buzz was picking up - sitara had tested some of its first ‘#saveshow’ crazy trends then (savenavya was first successful one - sitara gave extension day ago or so of last shoot day- it was crazy)
FB was in its prime but not a buzz market- was more personal. YouTube was still independent. TikTok- Instagram wasn’t even there. Twitter was truly medium of communication & everyone would interact. Actors, creatives, even top rung decision makers like Rajan & Chaitanya & Sneha Rajani & all.
inshort: Sitara still plays smart and diversity their Ad revenue. They are big into data collection - and therefore some times programmings change even after good trp. Ormax has recently launched this: to make offerings more audience centric. Sitara uses this in tandem w/ BARC & shuffles tracks- programming accordingly.
That was the reason I was repeating to the level of being annoying to avoid s vs r buzz.
I’ll make separate post on past 3 months how & what points buzz did bad for any ShiVi progress . And what could have been if instead fandom had played smart. We have the power to divert chatter. If used wisely. Like disoo time.
we are stuck with this crap. Want to wait till this Thursday.
have a feeling: they have plan A & plan B: a lot depends on negligent presence in real viewer chatter. good or bad.
More later.
Edited by spdp - 3 years ago