the reason people kept watching this show in first two years despite dragging is the intrigue factor. no one could really guess whom will preeta get married to. and i think they built this curosity among the audience very well. infact they got rishta nominated in best couple catagory in gold awards 2018. thats how they kept both ships sailing. i always liked rishta even in the very first promo 😆 preeran was never my cup of tea. rishta didnt get married. its okay. i still kept watching to know what will happen next and most importantly for rishabh. but now i just cant stand this show without rishabh's character. 😵
I did not get to witness this suspense as I started watching after second marriage but that suspense definitely would have kept the Trp high as audience would have been curious to know who would be the end game.