What's the purpose of Colors again airing Balika Vadhu?

Ye toh hadh ho gayi favoritism ki. Pehle toh bas Bigg Boss hi chaat rahe the. Ab pura channel hi chaatne lag gaya.

What is the purpose of again showing Balika Vadhu, that too Shukla specific episodes where his character is shown getting married? Why is Rangeela promoting him so much?

Bigg Boss ke Ghar mein ek mandir bhi bana do Shukla ka, taki roz contestants uski puja karein.

Kuch bhi bolo, but Shukla does have an army of crazy Shuklis and Colors knows it too. No wonder they keep posting about Sidnaaz and are now promoting Balika Vadhu even more than their current shows.

Sab TRP's ka khel hai, babu bhaiyaa 😆 They are gonna milk it until Shukla becomes history and some other "heartthrob" (🤢) replaces him.

I think due to corona they have less material to fill the slots.

It's all about TRPs, Balika Badhu at afternoon slot got 1.4 TRP last week, which is even higher than many primetime shows of Colors, Star Plus etc.

If Colors get such high primetime standard TRP from re-airing an old TV show in afternoon, why won't they do it? It's super cheap yet super profitable.

Your hate for Sid has literally blinded you of the facts & how channel biz works. 😆

Originally posted by: xNinalove

I think due to corona they have less material to fill the slots.

BV airs at afternoon slot, & yet got 1.4 TRP, which adds to the overall GRP of Colors, hence Colors was able to become the 2nd highest rated channel after Star Plus since last 2 weeks.

Shukla ko jitna bhi memory se erase karna chaho, colors and Manisha aisa hone nahi denge... 😆