Love Aaj Kal Has Good Start Due To Valentines Day

Love Aaj Kal Has Good Start Due To Valentines Day

Friday 14 February 2020 13.00 IST Box Office India Trade Network

Love Aaj Kal had a good opening of around 20-25% which is pretty much similar to Tanhaji - The Unsung Warrior which has taken the best start this year till date. The occupancy at the bigger chains like PVR, Inox, Cinepolis, Wave, Movietime and SRS was better than Tanhji - The Unsung Warrior with the only big chain being less was Carnival as that as huge exposure in Maharashtra. But these chains will also probably cover around 75% of the all India business of this film.

The opening has come due to Valentines Day which is a good release date for a youth romantic film so its about how far the first day goes as there will be a good chance of a drop on Saturday due to the Valentines Day boost its getting on Friday.

It will be the best opening day for a Kathik Aryan film and will be the first time that a film of the younegr lot will top the 10 crore nett mark but it has to be taken with a pinch of salt as the Saturday figure will tell the real value of this Friday.

Love Aaj Kal will get a solid footing from day one but with the sort of number its getting means there is a decent crowd coming on day one and being an Imtiaz Ali film which have a limited audience it will be about how far can it hold. Also its only in India that a film like Love Aaj Kal becomes a franchise. Its understandable with the like of Dhoom, Housefull, Golmaal, Baaghi etc as these films have a life after theatrical and have an audience post release but Love Aaj Kal was zero post release so the film is hardly a brand.

The film looks pretty similar to the other Imtiaz Ali films going by the trailer and it remains to be seen how this one goes. The best opening for the film has come in Delhi NCR. Films like Luka Chuppi and Pati Patni Aur Woh opened pretty well in places like Indore, Gwalior and Jaipur considering they were small films but the opening here is not as good at these places considering its Valentines Day. The gap should have been more between this and those films.