It elevates them as a brand if they are marrying someone famous. Nick Jonas has been taking center spot in any Jonas Bros promotional pic, even though Joe was the most successful among brothers.
Neetu is dying to make Alia her bahu because it might help ressurect the dying Kapoor brand.ETA: Of course it is chaar din ki chaandni, but you never know how much hay you can yield in those 4 days.
Word to your post!
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