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2018 was all about content. One also saw that big-budget films with A-listers no longer mean a sure shot hit. Content last year came into its own, fuelled by actors such as Ayushmann Khurrana, Rajkummar Rao and Alia Bhatt.
Of the 12 Hindi films that crossed the 100 crore mark in 2018, at least four featured actors who were not considered A-listers thus far. The impressive box office collections of Sonu Ke Titu Ki Sweety ( 100.80 crore), Baaghi 2 ( 160.74 crore), Stree ( 124.56 crore) and Badhaai Ho ( 134.44 crore), all of which were hugely profitable, coupled with the underwhelming earnings of big-ticket festival offerings such as Race 3 ( 166.15 crore), Thugs of Hindostan ( 138.34 crore) and most recently Zero show that content was the undisputed king last year.
So my question is, do you go to the theatres to see stars or content? And if it's all about content, how do we find out who are the stars?
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