Thanks for posting the TVC. Haven't had the opportunity to watch it on TV, so got to watch it here. I'll agree with those who say that it is regressive. And it's not just one or two things, there are several things wrong with this TVC. It really lost the purpose because it didn't even show the negative things to be, 'negative'.
This ad is so much like those Saas Bahu serials - where the bahu is upright but docile while all the others in the household are crooked and gang up on her but she is so sanskari, she can't speak up against them.
Even the husband misbehaves with her in front of everyone but she doesn't fight back. I agree with Mr.K, she needs to serve him divorce papers and get rid of him.
The household is so sanskari that practices like, bahu serving food to everyone but not sitting at the table with them, is shown in a positive light. The entire focus is on the boy, no one asked her to sit down along with them to have her meal.
The two girls who seemed pleased that their grandfather has supported their mother, from the beginning were indifferent to the harassment their mother was undergoing.
The TVC makers might have wanted to show her as a tough mother, but in the process they ended up showing a weak woman, who can't speak for herself, not financially independent and has to depend on someone to defend her, and even that someone is a man in the TVC. Then how exactly is this ad helpful for women, it's not. It normalises domestic abuse, woman not being independent and fighting for herself, regressive practices like bahu not eating with the rest of the family members, pampering the male child to the point where they ignore his wrongdoings, everything that progressive people want to change to end gender inequality.
Edited by souro - 7 years ago
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