Katrina Kaif's sister Isabelle Kaif becomes new face of Lakm.

Lakm, India's premiere beauty brand, has
not only introduced some of the biggest
trends in the country, but has also been the
platform to present and showcase new
talent to the world. While Lakm Fashion
Week has been a stage for new models and
designers, Lakm has introduced some of
the industry's leading faces including the
gorgeous Katrina Kaif. Now, the brand is
proud to present her sister, the beautiful
Isabelle Kaif as Lakm's newest face.
Isabelle will be joining the ranks of Kareena
Kapoor and Shraddha Kapoor, as she
begins her journey to represent the
country's most iconic beauty brand.
Isabelle has always had a fondness for the
arts. Coming from an extensive background
in theatre, she co-founded a production
company, with plays premiering at various
off-Broadway theatres. She also worked on
her acting and directing skills, focusing on
independent Cinema. She made her debut
with the 2014 film Dr. Cabbie, alongside The
Big Bang Theory's Kunal Nayyar.
Purnima Lamba, Head of Innovations Lakm
said, "Lakm has always been synonymous
with Indian beauty and over the years some
of the most iconic faces have been
associated with us. We are proud to
introduce Isabelle, following in her sister
Katrina's footsteps as a Lakm discovery.
We look forward to a long association and
some great campaigns with her
Isabelle Kaif, Lakm's newest face said,
"Lakm is India's favourite brand. It's
incredible to get an opportunity to
represent a brand that has worked with the
best makeup experts and introduced some
of the biggest beauty trends and products. I
am extremely excited to be starting my
journey with this iconic brand.

http://www.bollywoodhungama.com/news/features/katrina-kaifs-sister-isabelle-kaif-becomes-new-face-lakme/.

already posted this but I want to say why? why her?

People are not happy on Lakme's insta 😆

This is how low Lakme has gone?
Where are the nepotism haters always having to shout?

People seem to have forgotten that Isabelle is a model herself.

^ It might not require talent , but it sure requires a connect. Most brand building is based on the persona of the ambassador. I know nothing about Isabelle, other than her sex tape scandal. Dont think that will help Lux in particular.

Another Kaif taking pity on Indian audience

Originally posted by: .FilmiDhun.

People seem to have forgotten that Isabelle is a model herself.

Maybe, just MAYBE... they took her because she has a sweet face?

And also, it' not like it requires great talent or acting skills to become the brand ambassador of a beauty brand.

But what major modeling has she done? Her only claim to fame is going to be that she is Katrina "Kaif"s sister. 👏