Priyanka Chopra ad in NY Times

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Luxury diamond jeweler, Nirav Modi, named Priyanka Chopra as its global ambassador. The Indian actress, model, singer, film producer, philanthropist and Miss World 2000, will appear in a global photo and video campaign representing the Indian high jewelry house.

The Bollywood star is described by the Indian high jeweler as "a symbol for today's women, inspiring them to be the best version of themselves." In the U.S. she is known for her role as Alex Parrish, an FBI recruit in the TV drama Quantico. She is a regular on fashion catwalks, magazine covers and international red carpets.

Nirav Modi, specializing in diamond jewels, is named after its founder and creative director, Nirav Modi, who is number 73 on Forbes List of India's 100 richest people with an estimated net worth of $1.73 billion.

Priyanka Chopra with Nirav Modi

"Priyanka Chopra embodies all the symbols of modern India while paving her own path, which also represents the ethos of our brand," Modi said. "She strives to not only achieve, but also master, the unexpected, unheard of... There is perfection in every aspect of her work. An inspirational icon, she shares a distinct spirit similar Nirav Modi-taking Indian excellence to the international stage."

Chopra added, "My association with Nirav Modi is like a meeting of minds in many ways. We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront. His jewels are one of a kind and effortless, with an understated elegance. I have worn the brand on many occasions and have always been impressed with the exquisite designs, the finesse, the clarity and femininity of the jewels."

Anthony DeMarco is founder of the Jewelry News Network. Please join me on the Jewelry News Network Facebook Page, Twitter @JewelryNewsNet and Instagram @JewelryNewsNetwork.