The advance booking of the Diwali releases Golmaal Again and Secret Supestar likely to open late. This year has seen advances open seven days prior to release at major multiplexes for most releases. Some have even opened before seven days.
The advances have not opened because of that age old issue of screen share. The makers of Secret Superstar asked for a 50-50 share and it was said that the distributors of Golmaal Again wanted 70% of the screens but it seems this has not really conveyed properly to multiplexes till date.
Although not 100% confirmed yet, it looks like that the screenings will go 50-50 in the biggest national chains which will be huge for Secret Superstar as Golmaal Again is a far bigger film. They have come as distributors of Golmaal Again have not really been able get their act to together and due to some personal rather than professional relations that people involved with Secret Superstar have with the big chains.
This will actually put pressure on both films as now Secret Superstar has to justify this release as the genre does not really need screen space as it is a word of mouth film. On the other hand it could make that big huge opening number difficult for Golmaal Again which did look on the cards if the release was there. Golmaal Again still will have plenty of screens but with Secret Superstar taking half the screens at multiplexes the potential capacity will be affected as these multiplexes considerably help to build capacity.
The advances may start today at places while some places may not even open by Thursday due to this screen sharing issue. There were some single screens which opened Monday for Golmaal Again and it was a very good response especially for tickets for Friday. screens
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