New marketing strategy by Dharma

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LiveEatLove

@LiveEatLove

Sparkler

+ 4

Posted: 8 years ago

Girish JoharVerified account @girishjohar

"No Promotion" stand by #Ittefaq makers.EXCELLENT Hope it paves way for more to follow @S1dharthM @sonakshisinha @karanjohar @RedChilliesEnt

Karan Johar

Verified account @karanjohar

Karan Johar Retweeted Akshaye Rathi

No interviews at all...no interaction with the media...no television appearances..just digital and print build up..safeguarding the intrigue

Karan JoharVerified account @karanjohar

Karan Johar Retweeted RAJ BANSAL

I hope we are successful sir! Will help us change things in terms of marketing our movies

Quite a good strategy I think. What do you guys think ? Min interview strategy shud be adopted by other film teams too i feel.

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Frequent Posters

263437

Hibernated

Posted: 8 years ago

Makes sense. I don't think turning up on every show on TV helps anyway. It kills the hype, if anything.

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Romeo Ustra

@Sultan.Mirza

Achiever

+ 5

Sarcastic Chatterbox

Posted: 8 years ago

Original Ittefaq itself was no-song film at that time when songs were so important. Dharma isn't doing anything new, it is the need of this film to create a suspense hype among audience. Nothing strategy kind of thing, if it is the case, why teaser poster came long time back, now single character posters.

Hope Dharma hasn't ruined this original classic like they did with agneepath.

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Remus.Lupin4

@Remus.Lupin4

Dazzler

Posted: 8 years ago

Yes, just like it was back in the day.

Thank you for sparing us. They are so over exposed. I will respect if there are no controversies either around film release.

Edited by Remus.Lupin4 - 8 years ago

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~*sindhu*~

@~*sindhu*~

Sparkler

Posted: 8 years ago

I wish he tried this experiment with more saleable stars. This is gambling with Sid and Sonakshi's almost dead careers. They desperately need a hit.. I hope the story is worth it.

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ImagineMe

@ImagineMe

Rocker

+ 4

Posted: 8 years ago

Originally posted by: .Omkara.
Original Ittefaq itself was no-song film at that time when songs were so important. Dharma isn't doing anything new, it is the need of this film to create a suspense hype among audience. Nothing strategy kind of thing, if it is the case, why teaser poster came long time back, now single character posters.

Hope Dharma hasn't ruined this original classic like they did with agneepath.

And to add, RGV pulled off a rather taut Kaun? which was inspired by Ittefaq.