http://scrutinybykhimaanshu.blogspot.co.uk/2017/05/barc-ratings-impressions-week-19-2017.html?m=1
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Originally posted by: Michmichi
This is urban and rural combined . Urban only impressions are 3667 .
To be honest Im a bit confused with this whole trp thing.Originally posted by: Michmichi
This is urban and rural combined . Urban only impressions are 3667 .
Originally posted by: shining89
To be honest Im a bit confused with this whole trp thing.
Is that a good thing or bad thing?Originally posted by: Michmichi
TRP is measured for rural and urban areas separately, there will be data for urban TRPs , rural TRPs , also both combined rural and urban TRPs just adding the two together. Urban TRPs are considered more important by channels for some reason. Last week our urban + rural impressions were 5896. So this week it is down to 5307. Last week due to some error urban impressions for IB was not recorded but it was definitely more than 3667.
Originally posted by: shining89
Is that a good thing or bad thing?