Posted:
I was just reading Alia, Sid and Fawad's interview where each of them seemed a tad bid confused about all these promotions and more about how much they help a film and I honestly feel they are correct much. These days the PR and marketing teams/directors plan extensive marketing tours. Moving from one city to another just within a span of 15-20 days. But does it really help?If we take Fitoor as an example their effectiveness seem too little. Because the screens were hardly 40% filled on even the first and second day. If we say marketing helps in bringing the audience on first weekend and thereafter WOM works, this theory too has been proved wrong in many cases. But on the contrast if we see films like Jai Gangajal, many people said that it didnt work because Priyanka gave up on it completely. So I wonder whats exactly the right way to promote it?
As an audience I would say what works for me is the 'vibe' I get from the movie. Like most of the times the trailers themselves speak if the film will be boring or bad.
But one thing I hv noticed these stars do promote the film wrongly these days. They go to malls, restros, colleges, give intvs for twitter etc. But isnt this really baout tageting just the youth? Why not air promos/trailers on GECs like SP, Colors , Zee etc? Or may be news or sports channels. That could be great idea to promote.
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