Sharad Kelkar reveals why Tumm Se Tumm Tak took the story to Kashmir

Zee TV's popular show Tumm Se Tumm Tak, starring Sharad Kelkar (Arya) and Niharika Chouksey (Anu), has brought a pivotal romantic sequence to life by filming it amidst the breathtaking landscapes of Kashmir.

At a time when television productions increasingly rely on recreated environments, Zee TV chose conviction over convenience, taking the story to real locations to preserve its emotional and cinematic integrity. The Kashmir sequence marks a significant moment in the journey of Arya (Sharad Kelkar) and Anu (Niharika Chouksey), unfolding at a crucial juncture in the narrative where emotions, intent, and transformation converge.

Choosing Authenticity Over Artificial Sets

Staying true to its philosophy of delivering meaningful, high-quality entertainment to audiences across the country, Zee TV’s decision to shoot on location reflects its commitment to creating experiences that feel real, immersive, and deeply engaging, bringing viewers closer to the story and its characters.

The on-ground shoot not only enhances the visual appeal but also strengthens the emotional depth of the storyline. By placing the characters in a real, natural setting, the makers ensure that the audience connects more deeply with Arya and Anu’s evolving relationship.

Shooting in Kashmir added an authenticity and cinematic depth that the story genuinely needed. It’s a call we took consciously, because it serves the narrative in the best possible way

- Sharad Kelkar

A Creative Call That Serves the Story

Sharing his experience, Sharad Kelkar, who essays Arya, said, “From a storytelling and production point of view, this was a decision we were very clear about. Certain moments need to be experienced, not recreated. Shooting in Kashmir added an authenticity and cinematic depth that the story genuinely needed. It’s a call we took consciously, because it serves the narrative in the best possible way.”

With this on-ground shoot, Zee TV once again reinforces its position as a national broadcaster that consistently elevates storytelling, blending emotion, realism, and cinematic sensibility to deliver unforgettable viewing experiences.