Posted:
Hi All,
Well I have a lot of exciting news to to share with you all and will be keeping you all posted.
Things at my end is going a little crazy as we are coping with so many things at the same time.
However here are some of things that I would like to share and get your opinion on:
We revamped the entire website design last in 2008 and since then a lot of things have changed. The technology has moved much faster and I would admit I have been slow in catching up with it. And may be somewhere we followed the principle we normally do "Why fix something when its ain't broken" and this has hurt us immensely. However, its never too late if we are ready to take on the challenge and bounce back.
Starting off with the new logo:
Why we want to change the logo in the first place?
I understand that we are all attached to the current one and changing the logo is huge thing. But there are a few practical reasons why we would like to change it.
Well the problems with the current one is that it is not universal (when we make it smaller it is not clear) and graphically does not stand out when placed beside other logos or on several places as its a bit thin. Even when we place it on a Mic Boom or as a Mobile App icon its not much visible.
Solution: New Logo
Thus we started off with a whole new logo and a lot of thought process have gone behind it and I hope you all like it and appreciate it:
Brand Concept:
Play : India-Forums is an entertainment discussion portal and mostly covers television and movies. So we felt "Play" was the right thing to resemble entertainment.
Discussion: Chat window
Community: This we are trying to show it through Colors mixing into each other like people from various background, countries, etc coming together and highlighting unity in diversity.
Logo when placed on a white background:
Logo on light and dark background along with different positioning including resizing the same as FavIcon and Mobile App Logo.
Well I have a lot of exciting news to to share with you all and will be keeping you all posted.
Regards,
Vijay
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