Is it right to blame Madhuri Dixit and Amitabh Bachchan in Maggi controversy?
Yesterday in Arnab Newshour debate, i was on the Celebrity side that Madhuri and Amitabh did nothing wrong... if some local authority is corrupted and has approved Maggi why are brand ambassadors are liable for it.
And if celebrity has done wrong so did all those channels who earned from showing advertisements on their channels even TIMES NOW.
But again focus of debate turned to MORAL POLICING.
Arent Celebrities morally responsible for picking up brand endorsements.
A British survey result shows the effect of celebrity endorsement:
Ever bought a product because a celebrity endorsed it?
30 per cent of respondents had bought an item because of celebrity endorsement
66 per cent of celebrity endorsed product buyers were women
34 per cent of celebrity endorsed product buyers were men
41.2 per cent of those who answered Yes were aged 18-24
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