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The dismal performance of Tony and Deeya Singh's shows forced SAB TV to hand over their new show to another producer

Back to Section Stories Posted On Saturday, August 18, 2007


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Ranjib Mazumder

Tony and Deeya Singh

It seems that Tony and Deeya Singh's so-called good rapport with Sony is over. Their production house DJ's was assigned a show by SAB TV which has been snatched away from them and handed over to Pintu Guha of Film Farm Productions.

Says a well placed source in the channel, "Tony and Deeya Singh is no longer in good terms with the channel. Their back-to-back failures like Jeete Hain Jiske Liye on Sony TV and Left Right Left on SAB TVgarnering dismal TRPs currently, left the channel heads concerned. In the mean time, they were assigned one youth centric show by SAB. Now, the show has been given to Pintu Guha of Tumhari Disha fame."

Tony and Deeya Singh had produced multiple shows, but their claim to fame was top of the charts show, Jassi Jaisi Koi Nahin. With Jassi..., Tony and Deeya's DJ became the most sought after production house after Balaji Telefilms. Having the best rapport with Sony, they went on to produce more shows for them. They went on to produce Jeete Hain Jiske Liye which was Renuka Shahne's comeback vehicle. Expectations were huge and Sony left no stone unturned to make the show a success by hiring big stars and erecting lavish sets. But, there were numerous problems with the project with no episode banks. It is said that Tony and Deeya did not pay much attention to the project. The channel authorities were very unhappy with it and they had warned them on several occasions to get their act together. At the end of it, Jeete Hain… was a big disappointment and it was scrapped within two months despite trying hard with a generation leap.

On the other hand, Left Right Left on SAB TV, Sony's associate channel was doing well with the TRPs initially. But, in the past few weeks, Anshuman Singh the director who made the show successful walked out. Now, even the star attraction of the show Rajeev Khandelwal has quit the show which has left the TRPs hitting rock bottom.

"With Rajeev and Anshuman Singh leaving the channel, Left Right Left has been registering very bad TRPs. The show has a huge budget and it has been a burden for the channel. Now, there is a big question mark on LRL too," adds our source.

Pintu Guha, when contacted, confirmed the news that they are working on one show for the past one month. "We just had a second meeting, the details are yet to be worked out. But yes, we are definitely doing the show. But, I cannot comment on whether Tony and Deeya were supposed to do it or not," he said.

Deeya Singh, when contacted said, "We are working on multiple shows for multiple channels." When asked about it, she just hung up.