http://www.bestmediainfo.com/2014/12/zee-grabs-top-4-weekday-fiction-launches-of-2014/
The four weekday primetime shows are Jamai Raja', Satrangi Sasural', Bandhan' and Aur Pyar Ho Gaya'.
Zee TV rules the fiction genre with a clean sweep in 2014, what with four of its weekday primetime shows leading the pack in the Top 12 fiction launches of the year. A look at the opening week averages of all the fiction launches across GECs for the year shows Zee TV's Jamai Raja' at No. 1 with 5488 TVTs, its latest offering Satrangi Sasural', which opened in week 49, with 4970 TVTs at No. 2, Bandhan' with 4366 TVTs at No. 3 and Aur Pyar Ho Gaya' at No. 4 with 4044 TVTs.
Zee TV's Business Head, Pradeep Hejmadi, said, "The consistent growth of our fiction programming speaks of our relationship with audiences that has only evolved and strengthened over the years. It is essential to shape the content right, pitch it in a manner that resonates and appeals, and aggressively market it to ensure each show launches at a higher level than the show that has been replaced. With a strong weekday fiction line-up and equally strong weekend pillars like Maharakshak Aryan' and Neeli Chhatri Wale', the launch of our next non-fiction property will complete the weekend offering."
The channel will air its awards show, Vaseline Zee Rishtey Awards 2014', co-powered by Nutralite from Amway and Dabur Red Paste, on Sunday, December 14, at 8 PM.
Rank | Channel | Programme | Opening Week Averages (TVTs) |
1 | Zee TV | Jamai Raja | 5488 |
2 | Zee TV | Satrangi Sasural | 4970 |
3 | Zee TV | Bandhan | 4366 |
4 | Zee TV | Aur Pyar Ho Gaya | 4044 |
5 | Star Plus | Ek Hasina Thi | 3901 |
6 | Colors | Udaan | 3723 |
7 | Zee TV | Kumkum Bhagya | 3316 |
8 | Star Plus | Nisha Aur Uske Cousins | 2983 |
9 | Colors | Meri Aashiqui | 2868 |
10 | Star Plus | Everest | 2825 |
11 | Star Plus | Suhani Si Ek ladki | 2339 |
12 | Colors | Shastri Sisters | 1842 |