Rajinikanths daughter joins Eros

Soundarya Rajinikanth, director of the last Rajini-film Kochadaiiyaan, has a new role. She has been appointed by Eros International Media Ltd (Eros), a leading global company in the film entertainment industry, as Director, Creative & Strategy. She will head the company's digital initiatives including ErosNow in South India.

In her dual role, Soundarya will be spearheading Eros Digital across all the new media platforms including ErosNow, its on-demand entertainment portal, and lend her creative expertise to the company's filmed content, stated a press release. In a statement released to the media, she said, "I am very happy to get involved and be a part of the digital and creative processes at Eros."

She added, "Eros is an established global player with the advantage of a large content library and a vision to make quality content for the future. With a fantastic film slate lined up and such exciting digital opportunities, I am looking forward to bringing on board my experience with technology and creative inputs. With the growing south industry, its rich catalogue of content and a captive audience base, we are confident of driving further growth and making our presence felt strongly."

It is said that Soundarya will continue with her passion of directing films in the future.