Originally posted by: alfiya_12
I feel like mudering dese zee ppl fr doin such aninjustice wid ema😡first they cut 4.30pm repeat it was ok as v had 12.30 nd 11.30 atleast..then 12.30 they replaced wid kumkum bhagya tat was not okay but still accepted ittinki vhav 11.30pm atleast to watch again..:( But now they replaced 11.30wala slot also wid gangs of hassipurðŸ˜ab sirf ek bar tat s 7pm ly v can see ema..no repeat at all..wat do they tink of themselves yar😡can't they replace some odr shows repeat y ly ema..
EMA is having low TRPs but if you check it's youtube viewership,it's quite high.That implies a significant number of people do watch EMA but online.
Whereas they do need the viewership of those 800 homes which determines the TRP which is important for sponsorship.
So I guess this is a ploy by ZEE to make the viewers to watch EMA at its telecast time i.e. 7 in the evening.That would be more TRPs and at the same time viewers wont be able to watch some other program on a rival channel.So to boost TRPs and to draw away viewers from another channel at the same time slot,ZEE has opted for this method,I guess.
I think that's the strategy for ZEE.
Cricket
