A different take on BD ending - Please read and put your thoughts

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shruthiravi

@shruthiravi

Stunner

+ 2

Posted: 9 years ago

#11

@neetha Suhani si Ek Ladki is in evening slot 6:30 and can afford to have less than 2 TRP and coming to TMH started with a TRP of 2.8 and I remember it was in top 10. Its TRP has actually fallen to 1.9 now. I remember TMH clearly because, it replaced EHT and I had followed its TRP. It had TRP for the first 5 months and then it fell but still it is above BD.

Refer links here http://www.india-forums.com/tellybuzz/wassup/24059-tvt-gvt-ratings-week-5.htm and http://www.india-forums.com/tellybuzz/wassup/24370-tvt-gvt-ratings-week-8.htm. These are ratings of Jan. Just 1 month after TMH launch.

Even Everest started with 1.6-1.8 TRP but then fell to a steady 1.4-1.5 over the weeks. But then it was 104 epi finalized, so SP might have allowed it to run the due course.

I did extensive research neetha on all the new shows in SP and its TRP trends before posting this. Actually the observations did shock me. Yes the shows do get 2+ TRP in one month or at the most in 1.5 month. That' 6 week to say the least. And youth shows are not getting that numbers and for SP number is important than anything. That's why I said they should have never tried such things in SP. Life Ok was the channel for BD if it needed a healthy run. In Life Ok, BD would have def managed a TRP of 0.6 or 0.7 and that would have enough to keep the show floating there without much disturbance.

Edited by shruthiravi - 9 years ago

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Gems.musingsRN

@Gems.musingsRN

Rocker

+ 5

Posted: 9 years ago

#12

I don't know what to say shruti honestly. I thought SP was a sane channel,but they've gone mad after losing out their position in GRP points to colors.but why shut down BD, shouldn't there be a 6 months notice period atleast? ?give them time to show what they had in the original script.

I'll blame the CVs partially too,when they knew mehbeer and the refreshing content was the USP of the show,why introduce SBS tracks to attract audience, when it's useless? ?people are following chakor and roshni's story for more than a year.even kekta's show on life OK ,with all the right SBS ingredients can't get +2 TRP, WHY EVEN TRY??

Tbh,I was not at all impressed with tunnu track and all the drama during jagrata (which really looked forced,only the jagrata part was good.).the taiji track was just mildly interesting.

Basically the show lacked a definite track after pinky bhau 's track. Even ipkknd/EHT had definite tracks.we never had to bother like what's next??and when BD cvs were desperately trying for ratings, they lost focus on the central story. No movement in the leads equation with each other. One day,they smile at each other and the next episode, they are back to bickering. (No,I'm not criticising. This is simply from the POV of a general viewer. )

The recently ended show on SP lost its marbles with the very few viewers it gained when they introduced a typical TRP vamp for no reason.but I'm glad that they atleast got time to wrap up the show quite sensibly and with a happy ending, something which BD cvs are not going to get now.

For SP, it's all business. But the channel by such actions are losing the standard it has by going to the level of colors who churns out trash after trash,be it someone 's sasural,sisters cheap fight or a serial who lost the meaning of its title but is the slot leader of 10PM. And the audience are to be blamed for giving ratings to such nonsense.

It's sad for pearl and asmita and the CVs who tried to bring a refreshing storyline.well,I'm not feeling much sorry for ST (Those who watched rangrasiya on colors would know why.).hope the channel changes their decision. What about all the loopholes, meher's secret,nissar-rati's story? ?

P.S. shruti,was truth movie a flop??can't believe. It's such a different, interesting movie.anymore movies you know which flopped in theatre but became a success on TV??

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shruthiravi

@shruthiravi

Stunner

+ 2

Posted: 9 years ago

#13

@Ratna I completely agree to you what SP doing is not right. By axing shows left and right, putting pressure on CVs for TRPs you cant beat colors. The uniqueness of channel will be lost and more often than not such an eye on numbers can affect the channel badly in the long run. What SP is facing now is the string of bad decisions they took last year and that include ending EHT and replacing it with TMH.

Then expecting youth shows to give the numbers like SBS. They should have made youth shows finite like Everest say 6-7 months so that the shows can run with finite story, ensure a decent but stable TRP of say somewhere between 1.5-2.5 depending on the content and slot. Also they should have kept youth shows minimum budget so that ROI should not suffer. Instead of that tweaking the story to get TRPs. I didn't watch Nisha Aur Uske cousins but its basic story I guess was taken for a ride, DYM was good I had seen epi and I know after the introduction of the vamp people were really pissed of. But then as far as I know DYM ended much more sensibly than Nisha aur uske cousins. TSM less said the better as the show got extension, but nothing of the story.

In essence SP does not have any unique show now. And their line up what ever I have read also doesn't have anything unique. There are 2 shows which evoke my interest, but after the fiasco with BD I don't think I will go near SP in near future. Let them get back some sanity first on what to do with their shows.

On a side note I am watching Ek tha Raja , ek thi rani in Zee and has started posting in that forum also. It has a good feel for those who love period dramas.

Coming to Truth I guess it was not exactly a flop but it didn't do the expected business in theatres. I remember reading some news like that in newspapers at that time.

Azakiya Ravanan was not a hit in theatre. But that too has performed pretty well in TV.

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--Megha--

@--Megha--

Sparkler

Posted: 9 years ago

#14

Nice post Shruti.

I wud not say m happy with BD shutting down, but m happy that we will get a definite conclusion for the story although it will be rushed.

I have been in ur place where the travelling remote never fell in my hands. 😆 Its a huge struggle!

Anyways all I can say is we must enjoy the show till it lasts.

SP is a lost cause, theres no point in bashing coz for them only regressive crap sells. . I know its not in the league of Nagin, Dayan n Adimanav stories like 7.30 shows on Zee n Colors but still whatever crap they show as women oriented is outright insulting women. 🥱🤢

Unfortunately TRP Audience likes watching regressive dramas where women r tortured so y shud I blame the channel when the stubborn viewership refuse to change?

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N_impossible

@N_impossible

Inactive

Posted: 9 years ago

#15

I dont why but i feel there is another reason to shut bd rather than trp there is another side of story which might b we can never know but trp is not the reason if they wanted to continue they could do anything change time slot or they have similar or less trp shows too so trp reason is out of my mind

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SStephy

@SStephy

Dazzler

+ 3

Posted: 9 years ago

#16

I think the show ending with dignity is better than an extension with characters and basic premise getting butchered. And I agree about the part that this show being expensive is the reason for this harsh treatment. Actually, when I read articles about expensive sets, etc when the show started, that time itself I realized that SP would expect high trps. And the 8:30 slot is a demanding slot as well. But the concept of the show isn't a typical TRP-garnering one...

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Siddu246

@Siddu246

Dazzler

+ 3

Posted: 9 years ago

#17

I thought a lot about this after one of my favorite shows Manmarizan was axed by SP recently. I always thought it was the time slot and the lack of promotion is why it failed and to most extent it is true. But then seeing BD fail to get ratings even with given a massive promotion and a good time slot, I was confused and realized even if they changed the time slot of Manmarizan it still would have failed. And the primary reason being that the audience of SP does not cater to these shows. SP is the wrong channel to have any kind of youth oriented shows. They will always fail. It will always have a Saas bahu audience and I think SP has realized that hence why one by one they are knocking off all the youth based shows.

The main reason BD went before TSM is mainly due to the budget of the shows. They clearly lost and kept losing a lot of money with BD. The promos and sets were always of high scale and they didn't get enough revenue in return. So it makes sense why BD is being axed before TSM.

SP use to be really good at setting their time slots well but they have in the recent years failed. I remember IPK1 use to be at a 8pm slot and it did really well in the ratings and it was a similar show to BD except IPK1 had its share of aunty type characters to attract the trp aunties. And I guess thats where BD lacked for a channel audience like SP.

Over the years SP has sustained to be the No 1 channel for many years and that really has taken its toll on SP heads deeply. They seem to live in a bubble and expect all their shows to do very well. They expect all their newly launched shows to get really good ratings right away. They expect that since they are No 1, all their shows will be getting the best ratings. And here is why SP got a big shock when their recently nayi soch youth type shows failed to garner the ratings they thought their channel would get just because they are No 1. So this has basically hit their ego pretty hard, and the main reason why they refuse to give any show a second chance and in order to gain back their reputation they are getting rid of all their nayi soch natak and going back to saas bahu kekta plus crap.

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malikakas

@malikakas

Rocker

Posted: 9 years ago

#18

Originally posted by: Siddu246
I thought a lot about this after one of my favorite shows Manmarizan was axed by SP recently. I always thought it was the time slot and the lack of promotion is why it failed and to most extent it is true. But then seeing BD fail to get ratings even with given a massive promotion and a good time slot, I was confused and realized even if they changed the time slot of Manmarizan it still would have failed. And the primary reason being that the audience of SP does not cater to these shows. SP is the wrong channel to have any kind of youth oriented shows. They will always fail. It will always have a Saas bahu audience and I think SP has realized that hence why one by one they are knocking off all the youth based shows.
The main reason BD went before TSM is mainly due to the budget of the shows. They clearly lost and kept losing a lot of money with BD. The promos and sets were always of high scale and they didn't get enough revenue in return. So it makes sense why BD is being axed before TSM.

SP use to be really good at setting their time slots well but they have in the recent years failed. I remember IPK1 use to be at a 8pm slot and it did really well in the ratings and it was a similar show to BD except IPK1 had its share of aunty type characters to attract the trp aunties. And I guess thats where BD lacked for a channel audience like SP.

Over the years SP has sustained to be the No 1 channel for many years and that really has taken its toll on SP heads deeply. They seem to live in a bubble and expect all their shows to do very well. They expect all their newly launched shows to get really good ratings right away. They expect that since they are No 1, all their shows will be getting the best ratings. And here is why SP got a big shock when their recently nayi soch youth type shows failed to garner the ratings they thought their channel would get just because they are No 1. So this has basically hit their ego pretty hard, and the main reason why they refuse to give any show a second chance and in order to gain back their reputation they are getting rid of all their nayi soch natak and going back to saas bahu kekta plus crap.

Yeah the No 1 thing is big... its just seems silly to expect so much from new concept shows. Plus its not like they didn't get failure with Nauc and even the numbers with Everest weren't great. So why try if they aren't going to give it a proper chance to build up an audience. There were no new promos after July.

Also I would argue the set had already been built. Its not like its continuing to eat up money. If you spend so much money give it a proper chance. The numbers are almost double of MMZ, above TSM and not to far off from MAM. From a business perspective it would make more sense to see if you could salvage it... so you could recuperate your loss instead of just ending it after 2 months.

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Samanalyse

@Samanalyse

Sparkler

+ 3

Posted: 9 years ago

#19

Originally posted by: shruthiravi
@saman I agree to you. SP was testing waters. It started with Saraswatichandra I would say. it was one hell of a love story in the beginning. But SC survived through the muddy waters because that was the only thing in SP like that at that time and SP was ruling the charts with most of its shows holding top slot position. That was when EHT was launched. EHT too sailed somehow, and around EHT time they decided to bring more and more youth shows whereas Colours went for theme based and Zee for love stories in the TRP format. SP started losing it this year with none of its new shows clicking. Bad slot choices combined with programme selection has cost SP a lot. BD unfortunately was the unluckiest I would say. Wrong place at the wrong time. With the channel losing the top position, a prime time slot and low TRPs

I think SP started testing waters long before SC, actually with shows such as DABH, EHMMBH IPKKND. These were all shows with less emphasis on kitchen politics and more on the characters' journeys that managed to do very well. SC actually went far below expectations since it was supposed to be Sanjay Bhansali's big debut on TV where he changed the face of Indian TV forever...🤔 That was my expression then and I am sticking with it now also! 😆 It later picked up a bit when a more experienced PH took it over, made Kumud recover in a convincing way from the abuse she suffered, and gave a happy ending to Saras and Kumud's love story.

Actually, now that I think back, 2011-2012 was kind of a golden age for good Indian TV that both got TRPs and carried strong messages through relatively strong characters. StarPlus had a host of interesting shows at the time (mentioned above, as well as Veera) and then Zee followed suit with a total revamp. Even though watched only a few regularly, I used to love the Zee lineup in those days, Afsar Bitiya, Sapne Suhane, Hitler Didi, Qubool Hai (initial days), Phir Subah Hogi, Punar Vivah. Pavitra Rishta was the only show that survived from the saas-bahu era and even that was given a modern overhaul with Arjun and Purvi's love story. Every show was at least trying to be different and bring something fresh. Colors had Na Bole Tum, Madhbubala, and BV was still fresh with Shiv's entry ... you get my point. 😆

The flipside, I think, was that a lot of Creatives and PHs suffered their stories being butchered because of TRPs at the same time. All of these shows which started out great with PHs vision were butchered by the greedy channels. After that, it's become harder and rarer to find shows with substance to watch, and even when you find that rare show, you have to constantly be waiting for them to shut it or butcher the story. I have seen too many great shows suffer for the system, which is why I say until he daily soap format goes, or gets shifted to daytime (as they do in the US) we won't be able to see the kind shows we like succeed.

If only SP had a real life Meher to take their channel to the top! 😉

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Samanalyse

@Samanalyse

Sparkler

+ 3

Posted: 9 years ago

#20

Originally posted by: malikakas
Also I would argue the set had already been built. Its not like its continuing to eat up money. If you spend so much money give it a proper chance. The numbers are almost double of MMZ, above TSM and not to far off from MAM. From a business perspective it would make more sense to see if you could salvage it... so you could recuperate your loss instead of just ending it after 2 months.

I don't think it's that straightforward, actually. The PH is a company so it probably has many investors who provide the money to start the show and run it. Also, the channel is technically paying for the promotions since promos eat into ad time. The longer BD runs without making back the initial investment of the investors and the channel, the more losses everyone is incurring because it's not like the costs stop with the construction of the set. They have to shoot the show every day, and pay the cast, crew and maintenance people. So they are basically running at a loss and the amount that needs to be recovered is increasing with every new episode.

It's like in cricket, when you are chasing a total, you have to build a good run rate right away or else the required run rate goes higher and higher until it becomes impossible to attain. If the total you are chasing is just 200 runs, it's okay to have a run rate of 3 per over for longer (why it's okay for other shows to have lower TRPs), but not if you are chasing 300+ runs. BD was such a huge starting investment, elaborate sets, custom sound-track etc, that the stakes were really high. If the channel were in a better position and not so desperate for revenue, it might have been possible to cut down the budget from the production side to buy the show a little more time (though probably without promos as the channel would not be willing to invest until it brought in revenues), as I believe they did with SC. But since the channel is in no position to absorb/offset losses, the show is forced to end prematurely.

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