TOI: What went wrong with Parichay?-Samir

Samir Soni tells TOI why his show that concluded yesterday, ended sooner than it should have

I think when the show shifted from 9.30 pm to the 10.30 pm time-slot, it could have affected the show's TRPs, because we already had a loyal audience watching it at 9.30 pm; a kind of habit was formed. We lost that audience, resulting in a dip in the ratings. Secondly, there were four to five re-runs during the day, and people who had stopped watching the show when it shifted to the new slot, started watching the repeats. It is a combination of factors that affected Parichay. With over 400 episodes, the show would have completed two years in July. It still has a great potential that remains untapped. We have shown the struggle of the main protagonist Kunal Chopra, but we haven't touched upon or explored his life as a rich, successful man.
— As told to Seema Sinha